BusinessStrategic planning

The purpose and the task of the project: how you will write, and you will decide

The fact that everyone should have a goal in life, we hear almost from the cradle. It is always necessary to achieve the set goals; It is necessary to go to your goal, regardless of the circumstances; The goal - above all - is a small fraction of what mentors, teachers, trainers tell us every day, etc.

What are the goals

It seems to us that in adulthood, when the goal and task of the project in which we are interested require wording, there will be no problems with this process. But for some reason, investors will refuse financing, then the idea will fail, without revealing itself to potential consumers, then time will not suffice. Let's talk about the importance of planning.

In management distinguish several different types of goals: strategic, tactical and operational. If you gradually move from the formulation of some to the formulation of others, then planning will not seem tedious, and efficiency will increase. Automatically grows confidence ... and now a successful man looks at you from the mirror.

What is the difference - visually about the ephemeral

If you imagine a traveler who is going on the road and making a route, then direction is a strategic goal. A person is determined in order to go north or to the east.

In the chosen direction there are many roads - modern avtobanov or primers, railways or flights. The choice of one of the roads is a tactical goal, which limits and specifies the methods and resources necessary to solve the problem.

And even in the case when it is known that only one road can be reached to the final destination, it is always possible to choose a specific means of transportation - legs, a bicycle, a subcompact or a sports car. This is already the level of operational planning, which accurately determines the speed and necessary resources.

The main objectives of the project can be formulated in one word: enlighten, provide, sell (buy), inform, etc. This is just the answer to the question "Why do I need this?" When correctly formulated, the objectives of the solution are usually very quickly and simply.

Clear language - the guarantor of the success of any case

The more specific the condition of the problem is formulated, the more likely it is to be solved. This statement is also suitable in the case when the goal and task of the project is determined. You can not just say "I want to increase the profit of an enterprise" or "I want to win a tender", "hold an exhibition of my work" or "publish a book". For the examples given, it is necessary to clarify:

  • How much and for what period do you want to increase profits?
  • At the expense of what resources you are going to win in the tender;
  • Where, and to whom you want to showcase your work;
  • When, at whose expense and in what quantity do you want to publish the book.

Such concretization first of all helps the author to tune psychologically to the successful implementation of the project. And secondly, the clearer the words are chosen for the goal, the easier it will be to determine the tasks that need to be done to achieve it.

Goals and objectives - is there a difference

Very often there is a confusion of concepts: the purpose and task of the project. Is there really a difference? Perhaps, such a ramified terminology is used in vain?

We have already figured out that the goal is a concretized result of the project, while the task is a small intermediate goal, which allows to find the optimal methods for implementing the project. So, for our example with its own exhibition, for example, you can put such basic tasks of the project:

  • Select the work to be exhibited.
  • Determine what kind of room for the exhibition.
  • Identify the audience.
  • Calculate the duration of the exhibition.

Why do we need tasks?

The setting of tasks does not let you get lost and allows you to gradually go to the ultimate goal. In addition, if you divide the goal into small tasks, you can find the shortest and "safest" way.

If you are going to show pictures only to a couple of your friends, then both the duration of the exhibition and the room for it should be minimal. Roughly speaking, it is enough to clean the apartment, place pictures and call friends. All, the goal is achieved.

But if your ego wants to become famous for real, you'll have to look for an exhibition hall, specify the features of its rent, print advertising posters, leaflets, etc. And this all already requires financial means. Well, if you are the heir of a rich parent ... And if not? Then the goal and tasks of the creative project require also the search for an investor.

SMART Methodology

To effectively plan and manage your projects in management, the SMART methodology is applied. Its feature is to be able to deliver concrete, measurable, achievable, relevant and time-limited tasks. It is in this case that the aim and the task of the project will not engulf the author, but will serve the prompt implementation of good intentions in life.

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