BusinessStrategic planning

Want to open a restaurant? A business plan will help

Want to open a restaurant? A business plan is the first thing you need to think about. Investors are now interested in such projects. If you estimate the future investment roughly, then in one square meter of space you will need to invest a minimum of one thousand dollars. The average payback period of such an establishment is from one and a half years to two.

Classification

If you want to open a restaurant, you need to start a business plan only after you have decided on the concept. Eating out now is usually divided into fast food, medium-sized hands and elite. You can open a bar, a coffee shop, a cafe, a large restaurant. It all depends on whether you have a certain amount. Naturally, you need to understand that an elite restaurant will distinguish a wide range, the highest level of comfort, the sophistication of the interior, high prices. The cost of services in an institution of an average hand is lower. But the menu remains diverse. As for fast food, there, as a rule, self-service and a certain set of dishes.

Room search

If you decide to organize a restaurant, the business plan should describe in detail all your actions in this direction. Traditionally they begin with the search for premises. Rent now costs from $ 200 per square a year. If we talk about the territory of business centers, the price increases fivefold. It turns out that by choosing a sleeping area, you will spend from 3 thousand to 16 monthly. Competent people recommend conducting marketing research for a particular room. This means that it is necessary to study the flows of people, the competitive environment, the availability of parking, the convenience of the entrance, the circle of potential customers and other details. This is very useful information. Not having understood the situation on the market, it is not necessary to think about opening a restaurant. The business plan covers all the results of such studies.

Choosing a Kitchen

From the fact that the dishes of the peoples of which country you will offer customers, the technical equipment of the restaurant largely depends. The institution must have a certain direction, otherwise it will remain invisible in the flow of similar faceless places. Restaurateurs usually rely on the type of cuisine, they denote the thematic focus: home, car, sports, and others. Exotics in our country, in spite of the popular opinion, does not find proper popularity. But the business plan of the restaurant of Russian cuisine is sure to be successful.

Paperwork

Do not do when opening a restaurant and without obtaining a lot of permits and licenses. This is the main point that scares novice businessmen. We need to start with the conclusion of a lease, and all will end with obtaining permits from the local administration, sanepidemstantsiya, fire service and so on. The list can be continued for a long time. Please note that the registration of documents will take at least a couple of months. Pay for any help will have about 1000 dollars.

Staff - the key to success

The first person you need to find is the chef and the manager. On these people the success of any restaurant rests. Please note that the work of the staff should be well paid. You must carefully select the team: from the manager to the cleaner.

Important nuances

On the equipment, too, it is not worth saving. Good reviews are received by Italian manufacturers and English. The equipment manufactured in Russia, unfortunately, has the lowest quality. A decent amount will go for promotion. Advertising now is expensive.

If the business plan for opening a restaurant is written competently and implemented with talent, then the profitability of the project may be 50 percent.

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