Beer "Cilicia": features of the development of the new brand

Beer "Cilicia" appeared on the shelves of Russian shops in the late nineties of the last century and immediately attracted the attention of both professionals and ordinary lovers of the ancient foam drink. For all this time, the new brand has been able to prove to the whole world its right to exist.

Brand History

The beer "Cilicia" is the production of the Yerevan brewery, which was founded in 1952. 45 years after the serious economic changes that took place in the country, the enterprise was transformed into a joint-stock company. Over the years of its existence, it has achieved serious success and has become one of the leading industrial giants in Armenia. All this was due to the fact that the company's management paid a lot of attention to the modernization and reorganization of production. And skillful actions of specialists in management and marketing provided increased demand for products.

Beer "Cilicia" is one of the most popular brands produced in the company. Its name is directly connected with the history of the country and is dedicated to the famous Cilician principality, which existed in the 11-16 centuries of our era. The new brand was very successful. Repeatedly participating in international exhibitions, the products of this brand won 32 gold medals, other honorable awards and was awarded three times "Grand Prix". With the introduction of the international quality standard ISO 9001: 2000, the already well-known beer has only strengthened its positions both in the domestic and foreign markets.

Product Description

Armenian beer "Cilicia" has been considered a true standard of quality for many years. For its production, the best varieties of hops and malts are used, as well as mountain spring water. All this explains the exceptional quality of the finished product, which has an excellent aroma and excellent taste. Currently, 12 original varieties of beer of the world famous trademark are produced in the production departments of the plant:

• "Cilicia" (in bottles and canned);
• "eleven";
• "Youth";
• "Festive";
• "Jubilee";
• "Elite";
• "The Dark One";
• "Zhigulevskoe";
• "Light";
• "1952";
• Hayer.

This product can not be confused with any other. Firstly, it is poured into original bottles, which have an unusual form. Secondly, the volume of tare is not 500 (as is the case with most manufacturers), but 510 milliliters. This is another sign of exclusivity and a small gift for buyers. The fortress of beer, depending on the name, ranges from 4.4 to 5.6 percent by volume. A distinctive feature of the product is the classic technology and the complete absence of preservatives.

Customer Reviews

Currently, beer is one of the most popular alcoholic beverages. Mostly it is chosen by the representatives of the younger generation. But there are also older people who are confident in the superiority of their favorite product. Many of them prefer to buy exactly the beer "Cilicia". The testimonies of those who had a chance to try the foamy drink of the Yerevan production, confirm its exceptional quality.

Many are even sure that this product can easily compete with similar products of Czech or German manufacturers. In Russian stores, the price for a bottle of Armenian beer is from 50 to 90 rubles. It's not cheap at all. Nevertheless, most buyers consider it an ideal product in terms of price and pleasure. Some of them claim that once they try this product, they are ready to abandon other producers forever. This opinion once again proves that the Yerevan beer of the famous trade mark "Cilicia" is really a real masterpiece and subject of national pride of Armenian brewers.