Alize: death is delayed

In the world of modern, extremely commercialized pop art, there are not so many bright personalities. The popularity of a particular rising star is mainly affected by the amount invested in its "promotion", and then the process goes according to the usual market laws: product positioning, advertising campaign, tracking sales volumes and various promotions.

It has long been noted that when one of the famous or famous artists dies, this fact not only causes hysteria in the ranks of his devoted fans, but also increases the interest of those who previously were not very much interested in his work.

French pop singer Alize became a large-scale project by Milen Farmer and filmmaker-composer Laurent Boutonne. To say that this young talent brought something new into pop music, alas, it is impossible. Nice, young, whispering, chirping, romantic. In general, typical. The voice is weak, fairly corrected in the correction of studio recordings, but traitors screaming treacherously during performances without a phonogram.

Fans of such music enjoyed some time with works of a new asterisk, but quickly became jaded. And according to the laws of the genre in 2007, there were persistent rumors about a car accident that ruined the young talent at the rise of fame. The death of the singer Alize would have been an excellent advertising move if the information was true, but, as so often happens, she was greatly exaggerated. Fortunately, of course! After all, even in the world of show business that is devoid of any humanity, it would not seem to be customary to kill losing artists for advertising purposes. Simply at the end of the year, the release of Alize's new album was planned. The death of a beloved singer, or at least rumors about her, would certainly serve as an excuse for excitement.

And it happened. CD RCA with the album "Psychédélices" appeared on the shelves of French stores on December 3, 2007, a little later its sale began all over the world. The effect, as it is customary to write in such cases, surpassed all expectations. The record became gold in three countries: Italy, France and Russia. False, unconfirmed, but disproved with a well-thought-out delay, Alize's death helped a fairly mediocre record to achieve a high level of sales, although it was not possible to beat her own record seven years ago. The sold circulation of the album "Gourmandises" (Polydor, 2000) was 4 million copies.

Well, 300,000 is also a considerable figure. Despite the enticing name, psychedelics for fans of this genre should not be expected. The singer became more mature, her music approached the standards of Mylene Farmer, but her level has not reached. An attempt was made to consolidate the success in the same year and even a month: just one week later another album, "All Alize", was released. Death no longer hovered over its image, which could not but affect the more than modest volumes of album sales .

Released in 2010, the new album "Une enfant du siècle" is also particularly good to call hard. The image of the girl was no longer suitable for the grown-up Madame, and the image of the fatal lady still needs to be earned, and not everyone can do it. As confirms the experience of Alize, death is not only physical, but also creative.

However, there is still hope. The 41st position in the Belgian charts and the 23rd in France show the popularity of the singer in the French-speaking countries. Such results were shown by the new album, named "Fifth", which he is in the career of Alize. Death is postponed.