What Is Aerials And What Is Their Marketing Value

We live at the turn of the century - at a time when everything is changing at a frenzied pace, epochs, fashion, tastes, and technologies are changing. Sometimes it is simply impossible to keep up with scientific and technological progress , although for an educated person it is absolutely necessary. Innovations have gone so far that even the previous generations would not dare to think about them, and the news and the flow of information are so overwhelming that it is absolutely unreal to have time to "absorb" everything. And the impetuous advance is not just about the IT sphere. Progress has penetrated all sectors, be it agriculture or sports. A similar situation occurs in the field of marketing. New trends do not keep you waiting, and advertising becomes more lively and interesting. In this article I would like to touch only a small patch of the marketing industry - inflatable advertising, which is not yet known so much, but the information can be useful not only to advertising specialists, but also to ordinary people.

The time of motionless advertising gradually goes away, this type of marketing is replaced by advertising "moving", the canvas of which consists of dynamic figures . With the advent of new technologies, specialists began to create special inflatable figures, which can be excellent advertising vehicles, and due to their mobility and originality, they force to involuntarily or involuntarily attract attention - and, therefore, advertising does its job. Inflatable advertising has appeared relatively recently, but has already managed to win its fans. One of the most memorable of its species are airmen.

Aeromen (they are also called "dancing men") are figures made of strong fabric in the image and likeness of the human body. Their height is, as a rule, from 3 to 7-8 meters. These inflatable advertising carriers are also called airborne, because they are equipped with a special compressor (or supercharger), which pumps the figure with air and maintains its level throughout the entire period of its operation. All that is needed for the successful operation of an aeroman is to connect a supercharger to the 220V network. The rest he will do himself. And most importantly: the figure is sewn in such a way that the air streams circulating inside cause the aeroman to chaotic movements with the body and hands. It turns out a kind of dance, for which these figures are called dynamic.

Inflatable figures are easy to install. Their assembly takes no more than 10-20 minutes. Another advantage is the low weight and the volume in the folded state. The airman can easily fit in the bag or trunk of a car (depending on its size). Aeromen are excellent advertising media and a brilliant idea for business. Applying your logo, advertising slogan or address of the company, be sure - they will see it. From the dancing man it is impossible to tear off the eyes, and, therefore, somewhere in the past, your advertising will be noticed. By the way, places for various inscriptions and drawings will suffice with interest. Usually they are applied to the body or hands of an aeroman. Thanks to the height and brightness of the color of the figure, the information will be visible even from afar.

The places of use of dynamic figures can be very diverse, for example:

1. Install an aeroman at the entrance to the exhibition pavilion or at your stand
2. Place an inflatable figure on a sporting event - it will serve as a good decoration
3. Popular is the installation of aerials in places of mass festivities, at various cultural events
4. Inflatable advertising - a good option for carrying out promotional campaigns and advertising campaigns

As you can see, airmen are a unique advertising product, gradually gaining popularity among marketers. With this speed of technology development, I have no doubt that they will firmly occupy their niche in this area. And if you consider that they can be used not only for advertising, but also for decorating the interior, then the bright future of these inflatable figures is simply provided.