How to make advertising

Manufacturers of any goods and services strive to get as much profit as possible from their activities. For this work sometimes teams of marketing experts. And any of them will say that without proper advertising, effective promotion of goods on the market is impossible. But how to make advertising correctly? It is worth making at least one wrong step, and instead of the expected profit will be one loss.

There is a certain technology for creating effective advertising. It was developed on the basis of the experience of the world's largest companies. Well-known professionals in the field of advertising (Jack Trout, L. Rice, L. Ron Hubbard) worked on it. Thanks to this technology, everyone can easily understand how to advertise services and goods and profit from it.

The first thing to remember: one advertising message, layout, etc. Should tell only about one service, the goods. Otherwise, the consumer is lost, not knowing what to look for. Very often in newspapers you can see the announcement of a firm that it produces, for example, tables, chairs, cabinets, etc. In this case, the company, of course, will save money on advertising, but it will not be effective. All items can be combined into one group or one name, for example, office furniture.

The second is the heading. Its task is to attract attention. It can be issued as follows:

• As an appeal to the target audience;
• In the form of a question ;
• In the form of an answer to the question.

Third. There should be an image on the advertising layout. Pictures always attract attention. If the product is advertised, then it is possible to depict it exactly. The presence of a light source is very important. In this role can act as a lantern, sun, lights, etc. Reflecting from the painted object, the light animates and makes it even more attractive. If you are thinking how to make the advertisement bright and noticeable, do not forget to take this advice.

Fourth, be sure to specify the time and place. It rarely happens that a person seeing an advertisement, immediately goes to buy goods. Most often, for some reason, the purchase is postponed. How to make an advertisement of a product so that a person remembers about it at the right time? You must specify the address of the company or store. It should be noticeable and easy to remember. If in the given period any action (sale, discount) takes place, then a specific time is necessarily indicated. You can also specify the size of discounts or the price of the cheapest product.

The fifth is simple and understandable words. Complex terms, as a rule, no one reads, and, moreover, does not remember. Therefore, there is absolutely no need to prescribe them.

Sixth, you need to specify how quickly and simply to buy a product or service. Just enter the phone number. For a person to make a decision as quickly as possible, usually next to the number they write: call right now; Call faster, etc.

How to make advertising interesting for a wide range of customers? For this, surveys and questioning of potential clients are conducted. As a result, the main problems and questions arising in connection with the product of interest must be formulated. Thus, a so-called button is created. Its task is to attract attention. It may look something like this: "Can not you clean the spots off your beloved carpet? Buy a new tool ... And such problems will not affect you any more! "

After creating an advertising layout, it needs to be tested on the target audience. After viewing it, ask the following questions: what is this advertisement, is it interested, what can you change, remove, add?

If the respondents answered the questions satisfactorily, then everything is done correctly, and you now know how to make advertising that generates revenue.