Secret signs: what are the hidden brands?

For every major company, it is very important that its logo is not only easily recognized throughout the world. He must also convey some idea or information to the consumer. That's why designers try to fit as much as possible into a small space.

We suggest that you look at the logos of well-known companies and understand what the original values hide these symbols for their simplicity and minimalism.

FedEx

The logo of the world-famous transport company contains a hidden idea. On a detailed examination, you can see the arrow obtained by combining the letters "E" and "X". It symbolizes the two main principles of the company - accuracy and speed. As research has shown, people, looking at the FedEx logo, first of all notice the arrow.

Organization "Hope for African children"

A charitable organization that provides assistance to small residents of the African continent has developed a very interesting logo. It depicts Africa, the outer contours of which form the children's and adult faces, looking at each other.

Bluetooth

The history of the appearance of the logo of the popular wireless data transmission technology goes back to ancient times. A thousand years ago there lived a Danish king Harald Blatant, who managed to unite many scattered tribes into one country. He was often called "blue-toothed," because of the addiction to blueberries, Harald's teeth were a bluish hue.

Bluetooth is a technology used to combine several users into a single network. Its logo consists of a combination of two ancient Scandinavian runes. The first - "Hagal", is associated with the Latin letter H, the other - Bjarkan - with the letter B. Together these runes form the initials of the Danish king. Perhaps, for this reason, the first Bluetooth-devices had a blue color, and resembled a tooth in shape.

Amazon

It would seem that the logo of the world-wide popular online store does not carry any hidden meaning.

But as it turned out, it helps to understand the philosophy of the company. So, the arrow under the name looks like a smile, which symbolizes the desire of the store to make all of its customers happy. In addition, the first and last letters of the alphabet - A and Z - are connected by an arrow. This Amazon wants to show that they can buy absolutely everything.

Yoga Australia

The logo of the popular club in Australia, in which the admirers of yoga gather, also has one trick. If you look closely, you can see that the foot and hand of the girl form a closed space, repeating the outlines of the "green" continent.

Sony Vaio

The meaning of this logo is quite interesting. The first two letters merge into a wave that symbolizes the analog type of signals, and the last ones resemble the digits "1" and "0", which encode the digital signals.

Unilever

Unilever is a manufacturer of a wide variety of products. All of them are displayed on the company's logo, reminiscent of the capital letter of its name. Each element of the icon has its own interpretation. So, a bird is a symbol of freedom and enjoyment of life, and the heart designates caring and love for others.

Formula 1

The logo of the most famous car racing also carries a hidden meaning. Between the letter F and the strips of red color space resembles the shape of the figure 1, which indicates the speed and desire for victory.

Power on symbol

This symbol is found on the body of almost all electrical appliances, but rarely anyone thinks about its origin. In the 40s of the last century engineers invented a binary system for data transmission. It consisted of 1, which denoted inclusion, and 0 - for shutdown. After a while, the two symbols merged, and the received symbol was used to denote power.

BMW

Initially, the legendary automobile company produced planes, and its logo was left from those times. Contrary to the erroneous opinion that the propeller blades are depicted on the badge, in fact there is shown a Bavarian flag with its checkered pattern.

Apple

The creator of one of the most recognizable logos in the world, Rob Janault, said that the idea of an icon for Apple was born to him quite by accident, when he bit off a piece of apple and put it on the table. At this point, the artist saw that the place of bite is like "byte" - one of the terms of computer technology.

For some time, the Apple logo was decorated with multi-colored stripes, symbolizing color monitors. However, in 1998 the company returned a monochrome version of the badge.

Sun Microsystems

The logo of the manufacturer of software and hardware is an ambigram created by Professor Vaughan Pratt from Stanford University. The basis of the square is the English word Sun, which means "sun", and it can be read from each of the corners.

Continental

The company, specializing in the production of tires, did not forget to mention this in its logo. The first two letters merge, creating a tire.

Big Ten

Academic Association "Big Ten", founded in 1896, was an alliance of the 10 largest universities in the United States. In 1990, after joining the University of Pennsylvania, the name of the organization was decided not to be changed, but only the logo was altered. Now in the center of the icon there are two white spaces, which form the number "11".

Mercedes-Benz

This logo symbolizes the confidence of the German automotive company in itself and in the future. A star with three rays symbolizes dominance in air, water and on earth.

NBC

In the fifties of the last century, NBC began producing color TVs. This revolutionary innovation was also reported by the brightly colored peacock tail depicted on the company's logo.

Eighty 20

This small consulting firm has a very unusual logo, consisting of squares of different colors. As it turned out, if you take dark squares for a unit and light ones for a zero, then the top line in the binary code hides the number 1010000, and the bottom one - 0010100. If you translate them into a decimal system, you will get the numbers 80 and 20, taken from the company name .

Toblerone

The famous Swiss confectionery company Toblerone is located in Bern, often called the "city of bears". It is for this reason that the company has not forgotten to put a bearish silhouette on its logo

Baskin Robbins

Elements of the colorful logo of the famous company Baskin Robbins, which produces ice cream, carry useful information. Of the parts of the letters B and R, painted in pink, the number is 31. That's how many different flavors and additives are used by this company in the production of ice cream.

Carrefour

The logo of one of Europe's largest retail chains, based in France, is made in the colors of the local flag. In addition, the capital letter of the company's name is highlighted in white.

Milwaukee Brewers

Logos of sports teams are also very interesting. So, the icon of the professional baseball team from Wisconsin Milwaukee Brewers is the letters M and B, which merge into the image of a baseball glove.

Greenlabs

On this logo the foliage of the tree is very similar to the human brain. Thus, the creators of the badge wanted to show the great mental potential of the company's employees.

McDonald's

All recognizable logo, represented on the main photo, is a rounded letter M. But half a century ago the company nearly abandoned its badge because of its incorrect interpretation. The fact is that some psychologists claimed that this logo is associated in the fantasy of many people with a woman's breasts.