Website promotion

As much as we would like, however, the ongoing activities to search the site do not always go well. Even the most respectable firm, specializing in SEO services, has in its practice some number of failed projects.

In general, when sorting out errors, it is necessary to draw some conclusions, in order to take into account the key prerequisites for failures and in the future to try to avoid them.

Support

If technical support is weak, and the specialists who implement it, low-skilled, even the best strategy for website promotion can end in failure. To avoid this, do not save on the services of experts, but rather order the work, assistance and promotion of the site in the same company.

Conflicts with the customer

Work on the maintenance, optimization and promotion of sites implies the functional communication of the client with the performer. Obviously, optimization is a labor-intensive and difficult process, therefore, it is extremely important to find a clear language between the two sides. But if the client does not accept the tips and recommendations of the optimizer, all work on promotion can be reduced to zero.

Neglect of recommendations of optimizers

Taking on the project, the optimizer is configured to increase the profitability of the resource as a result. Therefore, not counting the work of the website promotion in the search engines, he explores the website and the company's business as a whole, after that he prepares a list of tips for the customer. Alas, but some customers often disregard their advice, and believe that they themselves know better than the optimizer in such cases, work on optimizing the web site can be doomed to failure.

Low-quality hosting

This is not a big problem, but the consequences from it have all the chances to significantly hamper the process of website promotion. If within several hours the search engines do not receive normal access to the pages of the Internet site, this will facilitate the departure of the pages from the search or take the available positions.

Mystical timing of promotion

Rapid promotion of a young Internet site by authorized "white" methods currently takes an average of two to four months of time-consuming work. Some SEO companies as a "bait for the customer" promise to take off the Internet site in the top 10 in a very mystical timeframe from one month. Such obligations traditionally end in failure - it is impossible to perform three-four-month work for a month in honest "white" ways without driving the site under the filters of search engines.

Miniature expected budget

If you expect to fit in the amount of 3000-6000 rubles, then you need to disappoint. It is necessary to understand what and how much funds will need to be spent so that the promotion leads to the expected results. Here is an approximate list of works:

• Full site analysis;
• Structure check;
• Verification of texts, headings, meta descriptions and keywords;
• Writing new texts or editing existing ones;
• Organization of internal linking ;
• Writing materials for placement on third-party resources;
• Purchase of materials for placement on third-party resources;
• Purchase and placement of backlinks on third-party donor sites.

Here is an approximate list of necessary paid jobs, items other than the first three require constant monthly costs and are calculated individually for each site.

Slow decision-making by the customer

Communication between the client and the performer must be productive and fast. In the course of the work, it may be necessary to quickly solve various emerging issues and problems, on which the subsequent course of events will depend. Delaying the timing and slow decision-making has a negative impact on both the motivation of the optimizer and the promotion work.