Why you need the current analysis of site content

The most important thing in the internal optimization of the site is its text content, so the analysis of site content is a central event in the series of all the actions that are necessary during the search optimization of each website. From the point of view of the global Internet, the value of each resource is determined by what its content is. Analysis of the site from its content can only give a current assessment of the state of the site, because over time, the content, like any other information on the Web, ceases to be relevant, i.e. Is aging.

How is the text of the site analyzed? In fact, the analysis procedure is quite simple, but the difficulty lies in how it needs to be changed in order to achieve the desired result. In other words, you can always determine the current status point, rank, etc. Of each site, but you can never guess what effect this or that optimization action will have. Thus, only taking pictures and checking the result obtained with what was assumed during the previous optimization stage, one can understand how correct the direction of optimization was chosen after the current analysis of the site content was conducted.

Any professional optimizer will confirm that only by a few iterations it is possible to verify the direction that can be considered optimal from the point of view of the chosen strategy. That's why search engine optimization takes so much time (from several months to several years), and the current analysis of site content is one of its cornerstones.

The next feature, which has an analysis of the content of the site, is the impossibility of immediate "cleaning". That is, any content can be deleted from the site without problems, but often it should not be done - it will be much more reasonable to change it, rewrite it, add it, etc. One of the most common "diseases" of many sites is connected with this: when the content is edited, updated (this is especially true for news), then very often porting the page to the archive or its simple loss leads to a "broken link". This means that the previously saved links to such pages become a problem for the site and search engines "fine" the sites for links to nowhere.

Another result of the current content analysis is the updating of existing content, i. E. Content, where possible. This is done when, on the one hand, you can not change the link from the outside, and on the other - the content does not meet the requirements of SEO, or it simply needs to be edited for some other reason. In a well-balanced content, each keyword that appears on the site page enhances the relevance and citation of the entire resource. This is affected not only by the fact that the text content remains original in terms of search engines and interesting for site visitors, but also the frequency of the site's working keywords. As can be seen from all the above, analysis of the text part of any site can "tell" about many problems and bottlenecks. Moreover, it is recommended that such an analysis be carried out at regular intervals in order to be able to continuously monitor the quality of the content of the site and its relevance.