Internal optimization of the site. How to win the love of search engines

After you have filled the site with content: articles, anchor, images, perhaps, video, it's time to proceed to the next step. It's called internal optimization. If you ignore or do not take seriously this issue, it's unlikely that search engines will pay attention to you. But this is very important for attracting new visitors. Therefore, in order for the resource to be popular, internal optimization of the pages must be carried out correctly.

What is optimized content?

What is the procedure that allows you to achieve the release of the resource at the request of the user in the top of the search engines? According to the rules, it implies the layout of the page or document in such a way that its content reflects the essence of the user's request as accurately as possible.

When a person, for example, enters the "inexpensive apartment rental" form in the form of a search server, the sites that have the highest relevance to this request will be shown in the issuance in the first place. The algorithm by which search engines determine the greatest correspondence of content to a search phrase is, in principle, classified. However, all search engines unambiguously allocate resources, which were carried out by high-quality internal page optimization.

How to optimize the resource. Step-by-step instruction

The procedure for creating a balanced content request implies:

• Designing a readable code for pages, reducing its weight, so to speak.
• Optimize images and animations.
• Correct formatting of headers, using tags h1-h6, strong.
• Forming the values of the alt attribute in images and links.
• Implementing keywords in the text content of the resource.
• Working with meta tags.
• Creating internal links within the site (linking).
• Determine the indexing parameters in the robots.txt index.

Internal optimization of sites can not be performed without drawing up this plan. Let's look at it in more detail.

Reducing the size of the code. Increase its readability for search engines

If you make site layout using the hypertext markup language - HTML, using only the basic syntax, the size of this code will be optimal. When special programs for site layout are used, they often enter into the code a lot of unsolicited attributes for most tags. Because of what the page size increases many times. On the resource rating in search queries, this step does not have much impact, but it allows you to create an "easy" site for a visitor who will not be annoyed by excessive long downloads.

Working with pictures

Due to the fact that many Russian-speaking visitors still use a dial-up connection, even simple pages that are not overloaded with content can be transmitted 30-40 seconds. minimum. That's why you should work on optimization of the alt attribute, which involves displaying an alternative explanatory phrase or word, if the picture does not load in its entirety.

Structure for the requests of a certain contingent

Internal optimization also includes the creation of a resource structure - a user-friendly navigation interface harmoniously combined with the theme of each page. This parameter must be carefully thought out, otherwise competitors will outstrip you and take 50-80% of the target audience.

Analysis of statistics

With the help of statistical research it is possible to trace which pages of the resource users go to other sites most often. And having determined this, try to find and fix the "vulnerabilities" that possibly act on the visitor, like a red rag on a bull.

Tags and keys

The most significant tag is title. It displays the name of the page in the browser and it needs to enter a word or phrase that most accurately describes the topic of the resource. Also the title should be written for people and understandable.

Headings and sub-headings on pages should be formatted with the h1-h6 commands. Moreover, the title is determined by the H1 tag.

Keywords are usually highlighted in bold, they are written uniformly in the text and constitute a small part (10% maximum) of the total number of words on the page.