Web Design In The Pursuit Of Fashion, Or The Evolution Of Website Design

Progressive movement and ... suddenly a sharp leap forward. This development, it's a breakthrough, it's a new fashion of color and graphics, a radical change in artistic style and taste is the development of the web-industry. In the late 90's the world of painting eclipsed the technology of electronic programming, bringing to life a person infinitely new and interesting sphere for creativity and contemplation.

Beauty will save the world? Are these legendary words can be attributed only to the beautiful half of humanity? Or is it worth trying to put a more ambitious and multifaceted meaning in the notion of beauty ? Beauty is always in fashion. It is always appreciated. She always wins. But the fashion for it is constantly changing, then going back far, then inevitably changing within the boundaries of reality. Bright, bright, creative, effective - that's how you can describe the beauty of modern web design. In the sphere of creative uniformity, fierce competition and rapid development of Internet technologies, new goals and tasks arise for the person , and most importantly, he has the most effective ways of achieving them.

Nothing superfluous: the era of hypertext. Beauty and the ability to see it were formed long before the advent of the Internet. The history of web design is continuously connected with the ability to contemplate something beautiful, and most importantly, in the subsequent reproduce what they saw. And, despite the long history of the development of beauty , the history of web design has no specific reference point. However, in practice, the first website is considered to be the publication of a simple text page with several links by Tim Berners-Lee in August 1991. At that time, she had a dozen links and served only to tell people what the World Wide Web is.

Initially, web design consisted of using a simple markup language called HTML, which included narrow formatting capabilities and the ability to link pages among hyperlinks. This feature singled out www among other means of communication and distinguished web design from other types of design.

A new kind of design activity contributed primarily to progress in the field of creativity, as well as the development of such professional activities as programming. Soon after the text design appeared tabular , the essence of which boiled down to the possibilities of creating structured text, as well as more complex, multicolumn layouts than the original HTML.

The epoch of web layouts was distinguished by the fact that designers paid little attention to semantics and web accessibility, often preferring aesthetics to good layout of the structure.

Usability. The wave of Internet technologies covered with a head, the problem arose before a man: how to submit material via the Internet is more vivid and profitable. The greatest breakthrough was made when it became possible to place not only simple images on web pages, but also animations and videos. After all, HTML-sites were very limited in their design options, especially when they were built with early versions of HTML. To create complex projects, programmers often had to create crazy table structures and resort to using cut images. With the advent of Flash web design, the range of possibilities has expanded at times with the possible creation of web applications or multimedia presentations. In the aftermath, this technique was actively used in the creation of advertising banners, games, as well as playback of video and audio recordings on web pages.

At the same time, as Flash was introduced to the web design scene (in the late 1990s and early 2000s), popularization of DHTML methods was carried out, which consisted of several web technologies, such as JavaScript, and sometimes server-side scripts, To create interactive / animated page elements that were also in vogue.

As can be seen from the examples, the style of design of sites is very simple and uncommon: its purpose is to convey information; Simply, briefly and without much variety. However, design is a human culture, due to which it is subject to external factors and subsequent changes and transformations. A long menu, broken all over the page, a huge number of flashing gif-banners, bright colors, contrast text, ill-conceived navigation, large heavy pages - these are the characteristic signs of web-design of that time. At this point, it was realized that when creating a website, you need to think about the convenience of the user. The application of models HCI (Human-Computer-Iteraction, human-computer interaction) in the web began. HCI is based on psychological foundations, which allows designers to carry out complex social interactions to attract users to the site through the most effective methods of creating a web resource. These models allowed researchers to develop various recommendations and rules for creating web interfaces. Later HCI in the network was reborn in usability.

At the same time, HCI also underwent evolution. HCI, traditionally based on cognitive psychology, henceforth uses areas such as ethnography, linguistics and communication theory, as well as culture and the humanities. It is a universally known fact that the human eye perceives better bright objects selected from the general mass. This is relevant not only for graphics, but also for texts. Awareness of the fact that the perception of information on the Internet source can be improved, stimulates designers to change the mechanisms for creating websites. They begin to understand that for the effective perception of information the eye of a person needs a certain hook, a color spot for which the eye can involuntarily catch.

The development of Internet technologies marks the formation of the theory of corporate style and image of the company. It is becoming popular to create the image of an organization and to identify it, the organization itself, with a certain set of graphic elements - a logo, business card, and also a website. Why download a visitor with an abundance of information? Let him relax when he visits the site. It is better to see once than 20 minutes to re-read. In a fit of creativity, the designer lowers the information section, thus creating a beautiful pacifier. Opening an Internet resource, a visitor falls under the color hypnosis and at the psychological level, he seeks to leave the web site and free himself from the web, which causes him uncomfortable state.

Web designers quickly took into account their flaws and went further in the way of improving web technologies. So, monochromism replaced monogamy. Its essence is as follows: the site is made in one color scheme using all the shades of the selected color. Now the designer is thinking about the color scheme, creating a website for a particular company, because The problem of psychological perception of color is actualized. It can not be said that this narrows down the designer's possibilities, but monochrome is hardly an extension of the sphere of activity. As for the customers themselves, many organizations happily fixed a particular color, making it a part of the image.

Everyone wants to be unique. In the context of competition, this is especially topical and problematic, so the monotony is not delayed for a long time at the steps of fashion trends in web design. Unlike graphics, the style of text processing becomes more productive: headlines become fatter, the text visually breaks into semantic paragraphs, which allows the visitor to read information in the most detail, and designers reduce the volume of text, leaving only the very essence. And here it is - the golden mean. Style and information - conciseness and creativity.