What are the sites - choose the design

It is known that redesign of a site is very expensive. At the same time, design is not only an external attraction of the site, but also its effectiveness. Sometimes the owners of just websites are forced to order the site redesign service. In order not to be in this situation, or at least to reduce the probability of its occurrence, it is better to choose the most suitable appearance of the resource in advance .

If you selected Template for your site, then you can already answer the question about what sites are. You might have noticed that there are typical site design options (depending on its content). For example, a website-blog is usually one or two columns, a place for a tag cloud, bright and expressive elements that evoke associations with the individuality, and news sites have a block structure (several columns, strict "newspaper" design).

Obviously, it's impossible to make a good blog on the template of a news site, and an online store - on a portal template. Therefore, it is very important to clearly define the tasks of the site and to ensure that the design of the site is fully consistent with them.

So, what are the sites?

Site-visiting card - one page with contacts of the company.

Corporate site is a functional and informative site with many pages and subsections, the purpose of which is to attract customers and partners. Often - to provide intracorporate communication. Web-site design of business cards or corporate sites is extremely important. Each element works on the impression of the company. It is here that you can use the original flash elements, non-trivial color solutions.

An online magazine is a site designed to familiarize with information. A lot of pages with interesting materials, ad units, possibly the availability of interactive modules (for example, adding comments to articles). Decorative elements should not interfere with the perception of information, but, at the same time, can be quite active and noticeable.

Blog - the basis of a blog site is a person. Design should work for the image of this person. A highly individual solution is highly desirable. As a rule, such sites do not have many subsections and have a simple structure, but they are characterized by the presence of thoughtful fields for comments.

The portal has a wide range of functions. The portal contains both news items, and useful articles, has a forum or personal pages of participants. The portal is aimed at informing visitors, and on their communication. It has many blocks, subsections, possibly three or four columns. Decorative solution can be any (depending on the subject of the site), but, at the same time, should not interfere with the perception of information and communication.

News site . The main task of such sites is to provide a large amount of information. Typically, their design depends on the subject matter of the news (entertainment, political, beauty and fashion news), but in any case, web design of sites of this focus should not be obtrusive and interfere with the perception of textual information. If for image-based sites a white font is allowed on a black background, then such searches are inappropriate on the news site and will cause irritation, even if it is news of computer games.

Online store . Its task is to provide visitors with the convenience of viewing and buying goods. The design is laconic and functional. As you can see, the task of an online store can not always be combined with image-based ones. That is why many large companies have two sites: one for promoting their services, and another for selling them. Less "untwisted" companies simply organize sections "About Us", "Articles", "Catalog".

What are the sites other than the above? Single-page websites that are designed for the powerful promotion of a single product, usually an information product, social networks, promo sites. In fact, it's impossible to answer the question about what kind of websites there are. After all, you can put tasks that the light has not yet seen, and under these tasks develop an original design.

Despite the fact that there are actually sites that perform several of the above tasks, such an original approach requires special preparation, a good budget and true skill. Very many resources are not threatened by a large audience. Simply because visitors do not understand where they actually got. Once again we emphasize: it is very clear and simple to define the task of the site - it is extremely important!

So, the first step to success is to clearly describe the tasks of the site. This will already set the right direction for the web designer.

Unsuccessful web site design

Why learn from your mistakes, if you can on strangers? What are the loser sites? We list the most common errors.

1. Indistinctness. The visitor from the first visit should clearly understand where and for what he got (and where you can go further). It was to this thought that the information above should have been summed up, but despite the abundance of such advice on the Internet, websites are created every day that are not intended for what: the design of the blog, news materials with photographs are immediately posted, but in the cap absurd whorls that are relevant That on the home page. The site must be complete and complete!

2. Excessive. As a rule, design fads are interesting for designers themselves. You need to think several times before launching the original flash intro. Will not it prevent users from reading the articles, will not it annoy those who have a poor Internet connection speed? Most visitors do not like too bright or lurid design, they get annoyed when they see the font with curls, the text is blue on a brown background, etc. If there are doubts about your taste or budget, it's better to "undo" than "redesign".

3. Often texts. It's frightening and annoying, just like the abundance of decorative elements. The human eye perceives as aggression the repetition of monotonous graphic elements. Test blocks should not be too large, all articles should be well structured, information blocks should be intelligently alternated with graphic blocks.

So, the basic principles of successful web design: relevance, functionality, simplicity. Following these principles, even without much experience, you can find a really good design for your site.