How to create a banner on the site

Place the banner on the site in order to maximally effectively promote your web project on the Web. This is the most popular method of advertising on the Internet, which helps both beginners and already well-known companies to declare themselves and attract new visitors.

But in order to place a banner on the site, you first need to take it somewhere. There are two ways to do this:

• Draw yourself;
• Take the finished image from another site.

The second method is mainly used when you want to advertise an affiliate site (for example, Yandex). Manually the most commonly drawn are those banners that advertise personally your products. They are then placed on other sites.

Why banners?

Their main goal is to attract a large number of users to their Internet resource. But besides this, banners perform one more task - they form an idea about the company, promote its brand and a positive image. Also they can advertise any paid services, while helping the owners of online stores.

The partner site banner will bring you a percentage for sales or simply a reward for referrals. This is an excellent type of extra earnings on your web resource.

How to create a banner for the site?

If you decide to post on your site the advertisement of another resource, then everything is simple. Go to this resource and look for a graph on the partnership agreement. In addition, there may simply be placed the banner you want (another name is the site button) and an instruction for its placement.

But if you decide to create your own banner on the site, you will inevitably come across a number of issues that need to be resolved before the process begins.

Image Dimensions

Of course, you can create a banner with any size, and then look for sites on which it can be placed. However, most web resources have common standardized sizes for advertising images. Here are the most popular of them: 728x90, 468x60, 336x280, 300x600, 300x250, 250x250, 234x60, 200x200, 180x150, 160x600, 125x125, 120x600, 120x240. Most likely, the entire set will not be available on each site, but the information about the partner program will indicate the specific requirements for your banner.

Banner type

By way of implementation, banners are divided into three categories:

• Static. This is an ordinary still image. This method is convenient for its simplicity and small weight of the picture, but there is a significant drawback - a relatively low attractiveness and efficiency.
• Animated. This banner is an animation in the format of gif. Here already the opposite is true: high efficiency, but a large file weight.
• Flash or Java banner. This is the most difficult to implement the advertising version. In fact, it is a small program in which there can be audio, beautiful visual effects and even interactivity. Here, efficiency and expressiveness are already at the highest level, but it is difficult to create such an application, in addition, this process requires a good knowledge in the field of creating flash animation. Do not forget also that this technology is relatively new, so some older versions of browsers may not support it, so your genius creation will simply not be visible.

Applications for creating banners

For all three types of advertising you will need separate programs. For a static image, the CorelDraw or GIMP program is suitable, for the animation - Easy GIF Animator, and the Flash banner on the site is easiest to create in Adobe Flash.