We translate from Russian into Russian: popular science style

What are speech styles ? This is a certain system that has developed in the process of language development. There are several such systems, they are designed for different purposes. Each has its own purpose, its own means of expressiveness, its place in society.

So, for example, a conversational style serves to communicate people in everyday life, in a relaxed atmosphere. It is characterized by expressive vocabulary, the presence of incomplete sentences, irregular grammatical forms, emotionality. ( They say that the hair does not grow from the shampoo "Creative", but simply falls out ).

To communicate with each other, there is an official-business style. Perhaps its main feature is the presence of speech stamps. " Authorized to declare", "we, the undersigned", "Representative of the customer in the person ... " - such expressions are unambiguous, they lack emotion, but there is a statement of fact. Business language facilitates business communication.

Publicistic style is necessary for propaganda and dissemination of ideas among the masses. He is appealing, emotional, because his task is to convince the reader. ( Sensation! Shampoo leads to baldness! Millions of injured! )

Scientific research can only be described with the help of a scientific style. There are a lot of terms in it, there is no emotionality or ambiguity of expressions. ( The study found that the use of hair shampoo "Creative" leads to alopecia ).

Very often it happens that the conversation between two learned men is completely incomprehensible to others. ( AC has the properties of a direct and indirect antioxidant) .

To acquaint the masses with scientific achievements the scientifically popular style is called. Textbooks, articles on research, achievements, etc. refer specifically to it. Unlike scientific, it has an additional function - communicative. This means that a popularly popular style is designed to popularize knowledge, how to translate from a scientific language to a public one.

At the moment, the opinions of linguists are divided. Some of them believe that the popular scientific style of speech is an independent phenomenon. Others are sure that this is just a litter of a scientific language.

But they both agree that this style is characterized by very specific signs that distinguish it from others. What are these signs?

Scientifically popular style is relevant. Science is a constantly evolving branch of human activity, therefore popularization of scientific achievements or knowledge is extremely important. Today, there are three types of popularization: general education, intrascience, internship.

Like the work of art, the popular science text has its own plot. It is a search for truth. In order to find out the answer or come to a conclusion, the reader must go all the way to thinking, to understand the logical moves. However, part of the evidence or search is omitted.

A scientifically popular style uses a lot of terms that make the text more or less deep. The more narrowly specialized words, the deeper the account is considered.

The term can be introduced directly or inversively. In the latter case, the notion itself is emphasized, but the phenomenon associated with it.

In order for the text to be interesting, it must be entertaining and imaginative. That is why the popularly popular style allows the use of metaphors, anaphores, epithets, exclamations and rhetorical questions.

The scientifically popular style of speech allows for the presence of expressive syntax ("an accelerator specially adapted for hunting for bosons " ). In the style there is an assessment of facts, social assessment - all that helps make scientific knowledge accessible, while forming public opinion.

Naturally, these are not all the features peculiar to the popular science style. However, it is quite realistic to determine the style affiliation of any narrative according to these characteristics.