The system of the financial director. Solving the problems of financial management in business

Modern economy and science are developing very quickly, and the government now and then releases new legislative acts. It is very difficult to keep track of all the information, but if you want your business to grow and develop, it is necessary. How to act in this situation? Numerous courses in management and finance are a dubious solution, since no one guarantees that they are led by professionals, not dilettantes, and it is always difficult to travel constantly because of studies. Therefore, a modern leader simply needs a reliable and timely source of information.

Information giant

One of the first suppliers of specialized accounting and economic information in Russia was the media group Aktion. This name is little known, since the company produces its products under other names that correspond to the industries. It is worth mentioning the magazine "Glavbukh" and the newspaper "Taxes" - and everyone immediately understands who is talking about. For many years this periodical has taken a place of honor on the tables of accountants, providing not only information on legislation, but also recommendations on accounting and management of the enterprise. But do not think that this article is advertising. There's nothing to be done if Action is really a leader in the sphere of information for business today. Although, of course, this media group is not ideal.

New technologies

The company "Action" began with the release of periodicals for accountants, then there were training programs, tests and seminars. But the new time also requires new technologies, and a few years ago this media group started releasing new products - reference systems that work online. Their distinguishing features:

1. Work only through the Internet. Buying a system, the buyer, in fact, receives only the access code for a certain time.
2. The availability of various types of information: laws, regulations, forms of documents, advice and consultations of specialists.
3. Availability in the system produced by the "Action" periodicals.
4. Cooperation (according to Assyion's assurances) with the best specialists, including employees of the Ministry of Finance.

At first glance, all is well. We can not say that the system provided something fundamentally new, but it is quite convenient, since it allows you to have access to all information at any time and at any time.

Disadvantages of the system

There is a phrase that explains the lack of professionalism of the authorities: "People came to power who never worked." This means that often the laws and recommendations for managing the enterprise are written by people who have never encountered this in practice. They only study the documents, but it turns out that this is not enough. Therefore, the situation turned out to be a twofold situation: the company Aktion says that the main thing in its help system is consultations and recommendations of specialists, but in practice these consultations sometimes help little or even are wrong. Most often this concerns complex issues, but for this case users are provided with a hotline. In addition, accountants note that the system has the following drawbacks:

1. With the end of the subscription period, all information is lost. If you subscribe to magazines, you can read them even after the subscription is over. A system that works online does not provide such an opportunity.
2. There are gaps in the legislation, there are not enough documents.
3. Undeveloped search system. Users have to "get used to", enter requests in different forms, which leads to a loss of time when searching for the necessary information.
4. High price.
5. Obsessive system of sales.

The target audience

The first reference system from Aktion was developed for accountants, and in general it was quite successful, but due to the above shortcomings, many accountants from the BSS "Glavbukh Systems" refuse. Practice has shown that the financial service of an enterprise is more often interested in the system. This is understandable: experienced accountants already know where to find all the necessary information, including forms of documents, they communicate with each other and attend seminars from the tax inspection, but the financial department needs more diverse data available at any time, even on business trips. Therefore, the FSS "Systema CFO" was created, intended specifically for managers. It was no longer the representatives of the Ministry of Finance, but the finance directors of large companies who were faced with various issues in practice.

What does the system include?

The content of the program was supplemented in accordance with the requests of financiers. For today, the help system "Financial Director" includes:

1. An up-to-date legal and regulatory framework.
2. The base of ready-made instructions and decisions on various issues (evaluation of the organization's activities, record keeping, taxation, management, company development, strategy development, etc.).
3. Subscription to the periodicals of financial topics.
4. Directory of current rates, coefficients, courses, as well as formulas for the analysis of activities and information on specialized agencies.
5. Video recordings of training seminars from specialists.
6. Additional services, allowing directly in the system to compile reports and analyze the state of affairs of the company.

Necessity or whim

It would seem that the Internet is now available to everyone, and here you can find any interesting information. What for then the separate system of the financial director is necessary? The fact is that unlike accounting, financial management is not regulated by law, that is, you will not find a single law or regulation that specifies how to analyze the effectiveness of production activities or how to optimize the costs and cash flows of an enterprise. The Finderirector can only hope for a variety of articles, textbooks, private advice, but the Internet today does not provide any guarantees as information. The advisory legal system "Financial Director" solves this problem, because "Action" for all its shortcomings is still a reliable, proven source.

In addition, financial services need a very wide range of data, and each time to look for a tax rate, currency rate or telephone of the necessary department is tedious. Of course, a specialized CFO system is only needed at large enterprises that have several departments or divisions and produce products in large quantities.

Little tricks

As you know, accountants and financiers in Russia are always looking for ways to "circumvent". Since the financial reference system from Aktiona works via the Internet, in the process of negotiating a purchase, a potential buyer is given a demodode of access so that you can get acquainted with the product within two to three days. As soon as the "Glavbukh System" appeared on the market, savvy accountants understood how to use it for free. When there is a need for information, they turn to the company Aktion or to its partner with a request for a demodope, supposedly to solve the issue of acquisition. Then they find and download all the necessary information for themselves, without even thinking about buying the system. Such a method can be useful also for directors of small companies for whom the acquisition of permanent code is simply inexpedient, or for students of economic universities who are looking for information for a diploma or a course.

Other options

If for accountants there are a lot of electronic directories and portals, where you can get all the necessary information, then the financial information is more complicated. Of course, there are specialized textbooks, websites and publications, but still the system of the financial director from Action is an absolute leader in this sphere, which has no analogues. It can be used both by an experienced professional and by a novice just starting to study the principles of activity analysis and planning. Thus, the CFO system can come in handy not only to a finance specialist with a special education, but also to any business owner who wants to move forward while developing his company.

Development of information technologies

Whatever the shortcomings and advantages of reference systems, I would like to note the positive tendency to systematize, expand and improve the quality of information. In this respect, the company Aktion has done a lot for Russian enterprises. Many today's accountants and managers once learned from her journals, but now the information has moved to a new level, more appropriate to the modern rhythm of life.