Sale of Cars With Run. Rating of Representative offices.

The development of auto business in the field of sales of cars with mileage has a long history. There was always a system of buying and selling cars with mileage. However, only with the arrival of foreign brands on the Russian market, this market began to become more transparent and got its new development. Sale of cars with a run out but a new level

In general, thanks to the efforts of foreign brands, dealers of various brands started to organize sales departments for cars with mileage, which allowed to improve the quality of customer service, increase the volume of sales of new cars and, most importantly, gave dealers additional income. For today you can see beautiful show-rooms or a canopy where you can comfortably choose a car with a run. You provide information about its technical condition and even lift on the lift.

The decision to conduct a small research on who of the manufacturers pays attention to sales of cars with mileage and thereby increases the loyalty of customers to their brand has emerged spontaneously.

I chose 32 automobile brands represented on the Russian market, both domestic and foreign, and analyzed the sites of manufacturers for the following indicators:

I. Availability of a special program

II. Number of program participants, in% of the number of dealerships

III. Number of cars on the site

Of 32 brands, information on the site about the sale of cars with mileage has placed 15, which is 46.8%. (Audi, BMW, Mercedes, Citroen, Jaguar, Land Rover, Lexus, Nissan, Peugeot, Porsche, Renault, Skoda, Toyota, Volvo, VW)

I. The availability of a special program and the standards of the car sold by the dealer was announced by 14 brands. To my surprise, Lexus dropped out.

II. Number of participants on the site in% of the number of dealerships. Here the places were distributed:

1. Land Rover - 82,05%
2. Jaguar - 70.83%
3. Mercedes - 41.38%
4. Audi - 39.58%
5. BMW - 28,81%
6. Renault - 25.58%
7. Citroen - 25.00%
8. Toyota - 13.75%
9. Nissan - 9.28%
On the sites of otasalnie participants rating information on the number of participants is not available

III. Number of cars on the site

1. Toyota - 1159
2. BMW - 519
3. Audi - 473
4. Mercedes - 376
5. VW-363
6. Lexus - 218
7. Renault - 198
8. Land Rover - 174
9. Skoda - 164
10. Porshe - 62
11. Peugeot - 58
12. Jaguar - 57
13. Volvo - 8

Nissan and Citroen do not have dealer catalogs on their sites.

Of course, my analysis has more parameters and I published only a part of the data. But I think even this information will suffice to understand which of the manufacturers is most open to their dealers and what is most important for customers .

There are some flaws, like BMW's description of the car's equipment, but in English. Most brands have a brief description of the bundle, or even nothing at all.

It turns out a strange situation. On the European sites of automobile companies, you can always find for yourself not only a new car but also a car with mileage, but in Russia it is not yet popular. At the same time draws attention to the fact that the sale of cars with mileage is gaining momentum and sales of used cars in Russia are much larger than new ones.

I think that the representations have something to think about!