Meta-tag Keywords: what is it and how to fill it?

This article will be especially interesting for beginning webmasters. They should not only be able to design pages of the site and fill them with materials, but also prescribe the necessary meta tags. Similar tags are also used by developers when promoting video clips on YouTube and other interested parties.

General concept

From a huge amount, you can select the main meta tags: Title, Description, Keywords. The first contains the title, the second - the description of the page, and the third - the main keywords for which the site is being promoted. From this list it becomes clear that the Keywords meta tag, in fact, is the semantic core of user requests. It combines all the most essential key word combinations.

Role in promotion and search engine optimization of the site

To understand its meaning, you need to remember the distant 90's, when there was only one main factor in the ranking of web resources for all search robots. At that time, it was not yet possible to translate into reality the amazing idea of Larry Page (one of several founders of Google corporation) to use Page rank to determine the Internet pages corresponding to the query entered by the reader in the search field.

Accordingly, the system simply analyzed the article for the presence of word combinations in it, specified by the user. Search robots controlled the density of keys in the text. With great preference, the content of the tags was considered, in particular, attention was paid to the element of the page, such as the Keywords tag.

History of appearance

The special tags (meta) invented by Tim Berners-Lee, founder of the World Wide Web, in 1989, allowed the author to provide information on the content, title and keywords of the article to the search engine. And the meta tag is not Title, unlike Description and Keywords. They were registered in a special container Head, which did not display the information indicated in it in the blocks of the site. Initially, the Keywords Meta tag was intended to facilitate the heavy work of search engines in identifying relevant Web pages for a user request. Now everything has changed.

The sad consequences: the Keywords meta-tag does not affect the ranking

What was supposed to be useful turned to harm. The existing harmony was soon destroyed by a sudden competition for top-delivery (traffic only came from the first page of search for any queries). The benefit of the owner of the site has become directly dependent on the availability of resources in the top.

Unscrupulous site developers began to spam the keywords in the field in which the Keywords tag should be specified. The search engines could not rely on such an easy-to-twist parameter. Keywords (Keywords) have completely lost their meaning. It is worth taking into account that the search engines have already solved the existing problem for a long time. The developers of the companies answered the questions of webmasters in an interview.

Google Corp. said in 2001 that when ranking sites, it will not take into account the words written in this meta tag. The company "Yandex" did not give such an unambiguous answer to the events taking place, emphasizing that the keys can be considered by the robot. Specialists conducted an experiment. In the page tag, a non-existent word was included. He was able to find only the Yahoo search engine. Hence, we can conclude that the rest of the company has already decided on its relation to the tag. One can hope that someday the search engines will reconsider the decision, but they are not going to change the policy for the next ten years.

Intermediate conclusions

You can sum up. Should I use the Keywords meta tag? What will it give for the promotion of the project? Definitely, he ceased to influence the progress in any way. The belief that filling out all fields of information about the page is the key to successful promotion, has long ago lost its meaning. Moreover, if the keywords are not correctly matched, the Keywords tag can cause the owner's site to fall under the filter. Search engines continue to be penalized for spam by negligent developers. Therefore, you should specify only those phrases that are most often found in the text.

Meta tag Keywords: how to fill in correctly

Actually, if a developer creates a site on a modern engine (CMS), then go into details and understand it from him is not required. It is enough simply to enter necessary data into the proposed fields, and the system will insert them into the right place.

If the webmaster creates a statistical resource in the Html language or takes possession of the initial knowledge of the sites, he needs to know the syntax of the Keywords tag.

Of no less importance is the exact number of characters enclosed in this meta tag. Most sources indicate a different number of letters, while emphasizing that the main thing is to choose the right keywords correctly, and then this problem will be of secondary importance. However, the experience of developers proves that not everything is as simple as we would like. Observance of exact occurrence of search requests in articles on page and their certain sequence demand considerable expenses of time.

When counting the number of characters, the search engines take into account the spaces included in the tags. Letters can be counted using the usual Microsoft Word program (data are listed in the statistics) or convenient online services. The search results will include the most famous services. Still, it's worth returning to the topic. Then you can see the base of the tag.

Sample of writing in code

It looks like this:

Example:

In no event should keys be written simply through a space! Each word must be separated by a comma. The meta tag consists of only 200 characters. You can specify both ordinary words and phrases. They should also meet on the page. Repetitions of words are permissible, but do not get carried away by them, enough 2 identical nouns. If the topic is too large, then it is better to break the information into several articles. The resulting texts should be placed on different web pages. Then the wizard will have the opportunity to pick up a lot more keywords for each individual part of the article. In doing so, he will be able to achieve the maximum coverage of search terms for the topic.

For what else can a properly formed meta tag Keywords? It helps to deal with the external optimization of the site. For example, if a developer buys links that are offered by the eternal links exchange GoGetLinks and GetGoodLinks, then he can not waste time creating a certain anchor (link text) for the URL. When the meta tag is full, the wizard simply copies the text from there, avoiding the tedious work of writing new information.

Secrets of writing a tag

There are several tricks that are used by experienced masters. Do not specify more than 7 words or phrases in the tag. Quality always exceeded quantity. It is better to use word combinations than simple common words. If you specify low-frequency keywords, then you can advance on them in search results. The more specific the query, the more likely that the site will be visited by the target audience. It is not necessary to use conjunctions, prepositions, interjections and particles in this tag. Perhaps the phrase will become clearer to the user, but it should be noted that he still does not see the fruit of such efforts. Therefore, in writing key queries, it is better to focus not on readers, but on search engines.