Does your site need visitors? Think about what advertising articles are capable of

Advertising articles can solve not one task of business development. Materials placed on the Internet, in contrast to those published in print media or printed products (booklets, leaflets), are designed for a longer term of "life" (the majority is published on an unlimited basis) and a wide range of readers. Therefore, they have special requirements.

About advertising explicit and hidden. What is more effective?

Advertising articles, depending on the style of writing and the method of placement can be divided into two main types. These are explicit commercial proposals and thematic information texts. The first type is the materials by which the target audience is directly informed about the services or goods sold by the customer.

The second type of article is aimed not at advertising the customer's company, but on presenting its products (services) in a convincing and vivid form. Such articles are aimed at an extremely wide range of readers, including those who are not yet a buyer, but could potentially become them.

Commercial offers are created for placement directly on the customer's website. They affect those who are already interested in certain services or goods. The same promotional articles are much more versatile. They can be placed not only on your site, but also on various third-party resources in order to attract new visitors. Such materials work on existing buyers of advertised products, and on those that will appear in the future.

How to properly dispose of the material?

To place advertising articles is best on thematic information resources or in catalogs. One of the convenient and authoritative sites for the publication of such articles is the site. A large selection of categories allows you to select for publication the optimal sections visited by the target audience for which the presented topic will be interesting. At the same time, posting an article on such a serious resource is useful from the point of view of search engine optimization of the advertised website. This will allow you to quickly raise it in the search engine index.

It is rather difficult to create materials for the promotion of one's own goods and services, as it requires very serious time. You can order the writing of advertising articles on one of the copywriting exchanges or directly from the authors of the resource where they are planned to be posted. In the latter case, the cost of the service will be higher, but the materials will be more qualitative and guaranteed to be moderated before publication.

What text can meet the expectations of its publication?

Articles of an advertising nature differ from conventional information both in stylistics, and in the form of writing. Since their purpose is to appeal to the reader's logic, they are written more concisely, they use art at a minimum, and the basic information is expressed in a condensed form, logically and consistently.

At the same time, they must be cognitive and interesting for an extremely wide range of readers. Therefore, texts should not be made openly advertising, they need to be kept in a neutral style, so as not to bore the reader. The material is written to convince people of the advantages of the product of the advertised company to motivate them to purchase.

Thematic articles favorably differ from explicit (aggressive) advertising, for which there are numerous slogans and rhetorical questions like: "Have not you bought yet ...?". In today's conditions, it does not work well. Much more effective texts in which advertising is disguised, and the main message is realized through a reasoned unobtrusive explanation (conviction, suggestion), why the goods of one firm are better than similar products of another company.

Development of advertising text involves solving the main problem - persuading the buyer to make a purchase. To do this, you need to know what the objectives of the advertiser (attracting attention, selling goods to increase turnover, etc.). The advertising text must necessarily mention what unique properties the advertised product has and what benefit the consumer can derive from its acquisition. Such articles are really capable of forming demand in the market and influencing the preferences of consumers.