Site Search Audit

Search audit of the site is an activity that is aimed at analyzing the resource in terms of the quality of its optimization for search engines and their algorithms. This type of web site audit is often a necessary measure, because only with its help the optimizer has the ability to identify errors that prevent the resource from occupying high places in the issuance of search engines and retain them.
All the works included in the search audit can be divided into two large groups. This work is to assess the internal quality factors of search engine optimization of the resource, as well as external search audit.
Internal search audit allows the optimizer to determine the quality of optimization of the internal elements of the site, that is, its content, structure, program code, hosting, usability and all other elements capable of exerting even the slightest influence on the search engine promotion of the site. For example, within the framework of this quality analysis of an Internet project, the following activities are carried out:
- Evaluation of content for the quality of its optimization for site search requests;
- Analysis of the structure, allowing to identify in it such errors as the presence of pages with a high level of nesting, pages that no longer exist in the structure of the resource, and so on;
- analysis of the speed of loading the web site of its individual pages and services, as well as identifying the reasons that slow the project if this situation exists;
- quality assurance of program code;
- Many other events.
As for the external search audit, it is aimed at analyzing the external reference mass of the Internet project. It allows you to determine the quality of incoming links to the site, identify links that lead to non-existent pages of the resource, analyze the quality of the reference mass structure, and so on. And then make seo-optimization, which will help to earn a better reputation among search engines.

For this, in most cases, the use of special programs and applications. Not unimportant value in this case - what browser will be used. One of the best browsers for the optimizer is definitely Firefox. He has several very useful programs that help in the development and optimization of the site. Such applications for Firefox as RDS-bar and Firebug will be the best helpers. With the desired configuration using RDS-bar, you can easily determine the presence of "noindex" and "nofollow" tags, which are very important for external and internal site optimization.
In addition, external search audit very often includes such an event as the evaluation of the quality of optimization of the main competitors of the website. Of course, it is impossible to conduct a full evaluation here, however, ahead of the quality of content optimization of the main competitors, the quality of their internal and external reference mass is still possible.
Thus, the site's search audit is a very important event that enables the resource optimizer to more effectively promote it in the search engines, and also for a long time to keep the resource at the top of the SERP for its main search queries.