Unique Content For the Site: A Do You Need It?

When it comes to promoting sites in the search engines all vying with each other begin to argue about the dominance of unique content. But let me ask about how you can get unique content for your site on technical topics? There are laws of physics, which are already set out in textbooks. There are technical terms, the definitions of which are spelled out in technical dictionaries. And next to all this I am, who is ripe for running my own blog. It turns out that if I was not born in the early 80's and did not have time to write Newton's law first on my website , then what does not shine me?
For news sites, there is always the opportunity to talk about the news in your own words. That is, like he told the truth and provided unique content to his resource. On the art of transforming other people's thoughts into their own there are enough materials on the network, which explores in detail the possibilities and principles of rewriting texts to ensure the friendly attitude of search engines.
But what about sites with technical topics? To expound the golden rule of mechanics in one's own words is, as it were, so to put it mildly, stupidly. Or, for example, take into consideration online stores selling household appliances. They are all like twins brothers in content. It is not possible to describe the vacuum cleaner 100 times with different hooks in order to stand out. No, well, of course, you can bump into extremes and ponaprydumyvat different strange names for conventional household appliances. But then, with a high degree of probability, buyers will flee from you as from the insane.
It remains a reasonable conclusion that the unique content for a site with an artistic theme is an unshakable foundation of the basics. But for techies and sellers, this criterion is more a wish than a mandatory requirement.
What then stand out. There are a lot of options.

1. Geo-positioning. If you are interested in the sale of screwdrivers only within your area, then it is enough to explain this point to the search engines and to sound directly on the site.
2. Convenient navigation. If a person is comfortable with them, it is interesting to use your resource, then he will return to it more than once, which will surely be seen and evaluated by the search engines.
3. Feedback. If the resource is interesting enough, visitors will often leave their feedback on it. By the way, do not forget to give them this opportunity. And this is also certainly a criterion of quality.
4. Dressed up radio. The quoting of the resource in social networks and forums is of course easily counterfeited, but pop stars have a common saying "let them speak better than they do not speak." And if you consider pop music, scandals and conversations are often the only thing that distinguishes one blonde from another.
5. A unique service. All sorts of loan calculators that will allow an online visitor to make a simple calculation will favorably single out a site from a crowd of twins. The implementation is simple - the effect is remarkable.

There are a lot of promotion options. The unique content for the site is certainly good, but it's not necessary to get hung up on it. In the end, we all have repeatedly seen in the search for an article with identical content on different sites. The author is one, and many resources are being fed from him. Sometimes it seems that it is enough to copy materials from other people's resources to decorate them more beautifully and to get to the top of the search engines. But such optimization will be a violation of copyrights, is not it?