Media advertising on the Internet: advantages, disadvantages, advice

Virtually all active youth (which is the target audience of sellers of many goods and services), as well as many middle-aged people use the Internet (at least once a day). Some manage to spend all free time on the net. Against the background of this phenomenon, such advertising media as radio, television, and print media are gradually losing their effectiveness. More useful is display advertising on the Internet.

On the other hand, not every salesman, even the owner of a good site, clearly understands what media Internet advertising is, how to use it correctly to achieve maximum effect and where it is best placed.

The cost of an advertising campaign on different resources can differ at times, on the other hand, putting your banner on unvisited pages is useless, no matter how much it costs. Of course, there are a lot of middlemen who are ready to start advertising the customer on various resources, but to make media advertising on the Internet cost the client a fabulous amount, he should at least have a little understanding of this method of promoting the product.

If you consider all types of advertising existing on the Internet, then it can be divided into contextual (when information is shown only to interested users), media (placing a banner on certain resources for viewing by all customers), as well as promotion of the customer's site (usually the promotion In search engines for certain keywords).

About which of the options will bring the maximum effect, you can argue for a long time, but most experts agree that media advertising on the Internet is good for promoting the brand (and not a particular product), but the contextual one is more suitable for promoting a particular product.

When ordering media or contextual advertising, the client should understand what exactly he is paying money for. Some resources mean payment for the number of impressions, others - for the number of referrals by link (there will be significantly fewer conversions than impressions). But, one way or another, the main criterion for the effectiveness of any online advertising is the ratio of the number of conversions (clicks) to the total number of impressions. This coefficient indicates the extent to which this banner is interesting to visitors of the selected resource. The cost of placing a banner will largely depend on the popularity of the resource (efficiency - too). Therefore, sometimes it is more effective to place advertising on a popular site for a short time, rather than for a longer period on a little-known resource.

There is also a slightly different variant of promotion of goods - indirect advertising (for example, reviews about the product). They can be placed as on special sites devoted to goods and services, and in social networks, as well as on other visited resources. Advertising of goods on the Internet will be more effective if a positive response (or better - a few) is combined with the banner.

It turns out that media advertising on the Internet can be really much more efficient than any other media, but only on condition that it is not a question of a single product, but of a well thought out campaign that can interest the target audience. And if you place banners on the principle "the more, the better", you can spend a serious amount without getting the proper effect.