What is display advertising and how does it differ from contextual advertising?

Going to various sites in search of information, we often see before our eyes flashing pictures, pop-ups or links to various resources. All this in the language of professionals is called "display advertising." A banner is not only a hyperlink to the advertiser's site, but also visual information to increase the rating and image of the company or, in other words, create a brand with the help of purposefully placed data.

The filling of a banner can be various: from a usual photo or a logo to the animated image with superimposing on it the text which can vary, creating any actions.

Media ads are placed on relevant search resources or on designated banner sites.

The big plus of a banner is the low price in comparison with analogues and a much larger range of the audience. That is why media advertising is the most profitable and productive, and also helps in solving tasks such as information and PR campaigns.

To make the banner most effective, you need to make it look attractive, but it does not look too lurid and bright; Information should be submitted in such a way that the image and text of advertising are well remembered and informative.

Media advertising will bear good results if the banner is correctly made, and the advertising platform is chosen according to the advertising campaign.

There are two types of banners: usual ones, made in the format .Jpeg or .Gif, and created based on Flash and Java applications that allow you to add sounds or videos.

Advertising banners are of the following types:

- informational - they just pass relevant information about the product or service;

- image - create in the target audience the pleasant emotions associated with the advertised product, increase the recognition of the trademark.

The most popular formats are: Pop-Under, Top-Line and Rich-Media.
An advertising banner made using Pop-Under technology appears in a new window, rather than embedded in the page viewed, which does not irritate the user at all. Also, this technology supports the use of not only conventional formats, but also allows you to embed sound and video into the banner. The advantage of using them is that they do not have restrictions on size and design, you can activate the window with advertising only when the elements are loaded completely, the requirements for the design of sites that are chosen as advertising sites are very low.

Top-Line technology is used in the event that you need to promote any brand of goods. Banners are very popular due to the large size and location in the header of the site.

Rich-Media is a multimedia format that is based on flash technologies.
Media-contextual advertising is a method of promotion on the Web, which consists in coincidence of advertised materials with users' requests. Such advertising is designed to help find the information you need on the topic.

Contextual and display advertising can be of two types: thematic and search.