Marketing Research Increases the Probability of Success of Your Business.

In a modern market economy, studying the environment in which your activity takes place, its consistent, regular monitoring is an essential element of a successful development strategy for any enterprise. And if your segment of business is not completely formed or the direction of your work is uncertain, the role of research is repeatedly increased.

That you are not going to undertake, to release something completely new or with already tested product to master new sales markets, information on all the necessary components of success you will clearly not be enough. Does the market need your product, what volume of output is needed? Of course, you have a basic concept. But do you have a detailed vision of the problem. Carefully study the market, create a working marketing concept, most likely professionals will be better able.

To begin with, it is necessary to carry out market research qualitatively. This is a modern direction of applied sociology, a definite form of business analysis that examines the preferences, desires and needs of the consumer, the market, competitors, government bodies in separate conditions.

Research can be "field". The primary information is collected in a certain place about the need for products, the demand for it, taking into account individual consumers. Here, firstly, the motives of consumer behavior are determined . And then they receive and analyze specific data that are statistically processed. That is, they receive a quantitative assessment of the opinions and behaviors of the survey objects. The following methods of information collection are used: observation, experiment, sample surveys, individual in-depth interviews, group discussions, expert assessments.

Another type of research - "desk" - analyzes secondary data. They can be obtained from official sources, special literature, etc. Here we consider the general trends of the market, its availability, the availability of competitors, the likelihood of their actions.

In the study, the following are isolated:
- the objectives of the enterprise - that is, what needs to be done in the current situation. To develop a new product, strengthen existing positions, increase profits for a new breakthrough, etc.
- marketing goals - what are the ways to find a way out.
- the purpose of the marketing research itself is to obtain the necessary information to justify the adoption of specific marketing and management decisions.

Further, the working hypothesis is determined. This is similar to the algorithm for solving the problems identified for the study. The system of indicators necessary for work is defined, as well as the framework and the main line of work.

The result of the work is conclusions and recommendations. They must be strictly argued, aimed at solving pre-determined problems, are reliable.