Marketing Concepts

The modern world dictates its conditions, its principles and rules, which have an impact on all spheres of people's lives. An exception is not such a sphere of life as marketing. This concept appeared relatively recently. Under marketing understand the principles of anticipating the needs of customers, as well as organizations through advertising. At the same time, a very important goal is pursued: to increase sales and make profits as high as possible.

For this, the marketing concepts are used.

If you turn to economic literature, it becomes clear that the concept of marketing is the methods of doing business in a market economy. In other words, these are principles that are oriented toward profit and to the consumer.

Marketing concepts presuppose the existence of some activity tools, as well as a set of regulations and rules that every company applying for leadership in a particular field should use. All these rules and regulations are subject to a single goal - to obtain the highest possible profit and satisfy all the needs of the consumer.

Economic science offers several basic concepts. In general, they can all be divided into two categories. Classic models are among the first. To the second, the models are modern, more advanced.

So, classical marketing concepts, as a rule, are more theoretical in nature. They are not always relevant and adapted for real use in modern business. Nevertheless, if you set a goal to consider any business from different sides, then you should resort to classical concepts.

The classical concept of marketing is divided into the following categories:

• Production, which considers issues related to the production of various products, as well as production technology.
• Commodity, dealing with pricing, naming and brand management.
• The concept of marketing is rightly called the most difficult. Sales is sales. Therefore, this concept implies the study of such aspects of business as the final contact of the product with the target audience and the establishment of relations with the subsequent conclusion of the transaction.

This concept is obsolete, as it is oriented to the production base, and in the twenty-first century - the century of technology and information - this approach is irrelevant.

Therefore, advanced, modern marketing concepts are used. They take into account the impact of technological advances, information, the World Wide Web, automation on all aspects of society, including business.

The modern concept of marketing involves the permanent improvement of the products offered, as well as the methods of doing business. This means that it is necessary to take such measures as will help improve the profitability of the business, increase its effectiveness, expand the range of products or services offered. To do this, it is necessary to improve the existing products, as well as to develop a new one.

Among the new concepts, an increasing role is played by so-called electronic marketing. This is the most effective way to advertise a product or service. It can reach consumers around the world with minimal effort. It is possible to use not only the Internet, but also print, television and radio, however, they are not so effective for reaching the global audience. E-marketing is also more accessible, and this is its undeniable advantage among all others.

To be a successful entrepreneur in order to lead a ship of your business to promising horizons, it is worth knowing the concepts of marketing, as well as spare no time for studying new trends and trends.