Content - what is it? The meaning of the word "content"

There is an opinion that the term content means the text part of the filling of pages of websites, i.e., carrying the main information load. However, this point of view is not entirely correct.

The concept of content

In fact, all information posted on Internet sites is content. Under this definition is textual content of resources, videos, photos and pictures, audio recordings. All kinds of advertising and controls. As a result, the concept of content is very broad definition.

So, content - what is it? The simplest answer to this question will be filling the site. And then there are its different types and types.

Assigning content

• Informational. This kind of content is useful for the user. For example, product descriptions, news, various reviews, subject information. This form is the main content of almost any site. And on its quality and usefulness depends both the loyalty of users to the resource, and its popularity.
• Commercial, or selling content. This includes any advertising, messages about promotions, discounts, as well as selling texts. And it's not very good when such content takes up most of the content of websites. However, some creators aim to maximize the quick profit from their project. As a result, you get a resource with a bunch of obsessive advertising, pop-up windows and useless commercial articles, which are unlikely to find readers.
• Entertaining. Here you can include pictures, funny stories, jokes, interesting facts - everything that entertains visitors attracts attention.
• Teaching. An excellent kind of content that allows you to attract the attention of visitors and increases the "usefulness" of the resource. But do not confuse learning content with school disciplines, for example, algebra or geometry. This includes such useful things as master classes, step-by-step instructions, training videos, and so on.

A harmonious combination of all these types of content makes the site useful, informative and popular with Internet users.

Content - what is it? Content Types

By types of display on the site content can be divided into static and dynamic.

• Static represents that part of filling sites, which can only change the administrator of the resource. For example, the text content of the pages.
• Dynamic. Also occurs under the name of the user's content, for example, forums, comments, reviews. A significant advantage of such content is the ability to receive feedback from users and allow them to independently fill resources. Naturally, in this case, a moderation is necessary. Dynamic content of the site also includes information blocks, the content of which varies depending on external data. For example, advertising, the content of which depends on previously entered user requests.

Filling with quality content is the basis for creating any website. This largely depends on the position of the resource in the issuance of search engines, as well as its popularity among users. To be really good, the content must correspond to several features.

Sometimes you can find the name "content in the PS." PS is deciphered as a search engine, for example, "Yandex" or any other. Therefore, the content of search engines is any information produced by search engines.

Uniqueness of the text

The most important property that content should have for a site is uniqueness. First of all, this refers to the text content of the site and means that there should not be a repeating text on the Internet. The uniqueness of content on the site is welcomed not only by Internet users, but also by search engines. The use of information copied from other resources has a negative impact on the rating of the site and, accordingly, on the position in the issuance of search engines.

Check any text for uniqueness is simple enough. To do this, there are many services - for example, "ETXT-antiplagiat" or "Advego Plagiatus".

Absence of grammatical and stylistic errors

First, the presence of any errors in the text does not at all color it. In addition to the fact that users simply will not read such a text, they will remain extremely negative about the resource itself. Secondly, search robots have long learned to determine the quality of the text, and the presence of errors adversely affects the position of the site. Therefore it is foolish to think, using poor-quality content, that it will go to the site for good.

There are cases when, in pursuit of uniqueness, the authors consciously distort proposals by permuting words or thinkinglessly using synonyms. As a result, there is a text unique from the point of view of programs, completely unreadable and distorted in meaning from the point of view of visitors.

Informative

The lack of so-called "water" in the texts. All met examples of content, in which much is written, without errors, maybe even a good language, but nothing. This happens when the author needs, or maybe very much wants to write a certain amount of text, but his knowledge on the topic is enough for a couple of meaningful suggestions.

The lack of a desire to fill in the gaps in his knowledge, plus the desire to do everything in a quick way, push him to write empty texts. As a result, it turns out utterly dregs, after reading that a person certainly will not find what he was looking for. And of course, he will not stay long on the resource.

Types of text content

• Copywriting. A unique text written by the author based on his own knowledge and experience or communication with other people.
• Rewriting. Also a unique text, but at the heart of its creation is information taken from several sources and rewritten by the author in his own words. Those people who studied at school, more than once engaged in rewriting. The essence of the exposition is the same - to write down your own words with the preservation of meaning.
• SEO texts. This is copywriting or rewriting, optimized for search engines and containing keywords. When writing correctly, search queries are organically entered into the text and do not spoil its meaning.
• Plagiarism. Sometimes it is called a copy-paste. It consists in a simple copying to the site of information from various resources. In this case, the text either does not change at all, or is subject to minimal correction. For example, the names of companies, addresses, personal information, etc., change.

Information management systems on the site

Or abbreviated CMS. These systems provide convenient and easy content management, namely adding new pages to sites and editing existing ones.

Using CMS when creating sites provides many advantages:

• Relative simplicity of creating resources.
• No need for deep programming knowledge.
• A variety of template designs that you can customize at your discretion.
• Easy to expand the project.
• Good CMS functionality: for example, you can easily connect a blog, forum or gallery module to a site.
• Directivity of many CMS to certain types of projects. For example, there are systems for creating blogs, e-commerce, business card sites, and so on.

Thus, answering the question: "Content - what is it?" - we can conclude that this term refers to all that we see on the Internet. And the popularity of any web resource depends on its quality and usefulness.