Kickstarter: Russian equivalent. Kickstarter in Russian

Now there are very interesting times, when long-established laws of economics and marketing simply cease to operate. They are replaced by new ones, which at first glance seem unusual. The most striking example is the site www.kickstarter.com. What is its peculiarity? How does Kickstarter work? With the help of this site, you can raise money to start a project. Let's consider in more detail the principle of Kickstarter. The Russian analogue of this system (Boomstarter) will also be described in this article.

What are crowdaming platforms?

It's no secret that it's extremely difficult to create and, most importantly, to promote your project on the market (whether it's a music album, a book or a new technology gadget). And of course, a large amount of money will be required. The money goes to create the first prototypes and run-in technologies, as well as materials and process equipment. The writer, while writing the next masterpiece, must exist for something. But how to collect the necessary amount? This is where the website www.kickstarter.com comes to the rescue. Thanks to this resource it is possible to collect the first users of the project who will be ready to contribute a certain amount (sometimes even several hundred rubles). Basically, Internet users go to the startup page, read its description, and then make a donation. Its size is determined by yourself.

How Kickstarter works

The site implements a semblance of a social network, so you can use Kickstarter for direct interaction with businessmen.

As a result, it turns out that the author of the project has a chance to quickly collect money for his project, and users - the first to get the finished product. For example, more recently, the company Pebble raised funds for the start of production of a new "smart" hours. Users are so impressed that the company collected 10 million dollars in just one day. And there are more such cases.

Developers often manage to convince people of how much their project is good, and the amount required for its implementation is collected literally in a matter of hours. For example, very few people know that manufacturers of the popular accessory for the iPhone Elevation Dock (this aluminum docking station) collected money for its production with the help of Kickstarter. This required not the largest amount by the standards kraudfandingovogo platform - 75 thousand dollars. The required amount was collected in just three days. More correctly, it was possible to collect the whole one and a half million. Thanks to these money, the creators of the accessory have established sales through a huge number of intermediaries and are currently flourishing. And all this thanks to Kickstarter.

How to use this site to those users who do not know Russian is an open question.

World analogs Kickstarter

Earlier, there were already services for supporting projects, but it was with Kickstarter that their popularity began to grow.

Kickstarter analogs helped raise money for millions of users. For example, the Kiva website has helped to successfully launch its project to 760,000 entrepreneurs from all over the world. The total amount of money that has passed through Kiva is already more than three hundred million dollars. The main specialization of the site is entrepreneurs from developing countries, where it is almost impossible to find money at the beginning of the project. The user must invest at least twenty-five dollars, which will go to start a small business.

Another analogue of Kickstarter is the Zidisha fund, which allows borrowers to interact with investors in more than seventy countries around the world. In two years, 750 projects were successfully financed. The fund is difficult to call profitable against the background of the same Kickstarter. It is registered in the US, and the main calculations are made in the system PayPal. Zidisha has great differences from its competitors: it will not be possible to get money without at least one successfully paid loan. The share of successfully repaid loans is at the level of 97 percent.

Briefly about Indiegogo

One of the most popular analogues of Kickstarter abroad is the Indiegogo platform. The work of this crowd-hosting platform is based on maximum transparency of actions. The user can add to any Indiegogo any project, which is the biggest difference from the main competitor. The type of project can be completely different. It can be a device (it does not have to be a working prototype), entertainment, education or charity. But the most interesting is that the user can collect money even for his own needs. The financing model for Indiegogo is very flexible. Geographic restrictions do not exist: users can be anywhere in the world. In fact, the only thing that is required to work with this platform is a valid legal bank account.

Kraudfanding in Russia

Russians can use the crowds and flagging platform without any restrictions, but, unfortunately, Kickstarter does not work in Russian. For comfortable work, you need knowledge of English at least at the intermediate level. It is very encouraging that there are similar services in Russia, but until recently most of them were aimed at the promotion of young music groups. However, now the situation is gradually changing for the better, but still, it has not yet been possible to create the Russian Kickstarter.

Boomstarter

One such project is the Boomstarter website. Here, any person can publish a project for which investment is required. It can be a small business or a music group. There are practically no restrictions. Very convenient, because until recently, Kickstarter in Russia did not work.

After fundraising, the author of the project will have to share with investors part of what happened in the end. For example, if it's a music band, then the author sends a ticket to the concert. If the product, then it is sent by itself or given a discount on the purchase.

All projects undergo a strict moderation, therefore, before publication, you should carefully read the rules of the system. In the event that the necessary amount was not collected within the prescribed period, the sponsor is guaranteed to receive his money back. It is also implemented on Kickstarter.

The Russian analogue of foreign crowds -funding systems will allow to estimate, how much your project will be claimed by the population. If the collection of funds is successful or unsuccessful, it becomes clear whether it is necessary to continue working in this direction at all. Many users have already started working with their business, and some have had to change the direction of their talent.

Features kraudfandinga in Russia

But it is worth noting that the funds on the Russian counterparts Kickstarter to collect much more difficult than abroad. Perhaps it's a matter of mistrust, and maybe most users simply do not have free money that they could invest in a project.

At one time, a large number of sites began to work, which their developers called neither "Kickstarter" in Russian. "But it does not turn out as rosy as it does on foreign crow standfending platforms. As noted above, a start-up provider can collect a huge amount for very Short time, most importantly, to interest people.In the Russian reality this has not yet turned out.

Features of projects on Boomstarter

Boomstarter today is the most successful site of the type Kickstarter in Russia. The vast majority of projects that people are striving to start here are things more or less related to art. Some try to raise money to shoot a video, others to record a musical composition. Still others are interested in the art project. And what about the technology projects?

If on foreign platforms such as those mentioned above, there are a lot of technological projects, and most importantly - a lot of those that have successfully collected the necessary funds and are already actively sold, then in Russia the situation is different than at all the same Kickstarter. The Russian counterpart of this crowdsfunding platform - Boomstarter - has only one technology project for twenty-five more or less successful art projects. One of them is a zoom for the iPhone, which is called Focality. He collected a little more than 31 thousand rubles, which before the change in exchange rates corresponded to one thousand dollars. The most interesting thing is that it is still unclear to what purpose this money went. It is difficult to imagine how you can organize any kind of production with such a small amount.

Unsuccessful projects on Russian crowdaming platforms

Consider a couple of projects that did not have time to collect the right amount of money:

• Bombsquare - three days before the end of the campaign to raise funds managed to collect only 2010 rubles, and required 60 thousand.
• The collection of money for the creation of the site Bestvuz.ru ended on the amount of 1250 rubles, while it was required 110 thousand.

The picture is somewhat sad, and it is not yet time to say that Russian sites for startups can compete with Kickstarter. The Russian analogue of foreign crowds and framing platforms is not yet able to provide a decent return. It will be extremely difficult to give an example of a successful website connected with any technology. Projects that are aimed at art, coping with the task of collecting money is much better, but raise the amount from one hundred thousand rubles and above and here it is almost impossible. Only 5 out of 25 successful start-ups decided to aim at this amount. At the same time, many such projects collected money with the participation of famous representatives of show business. And this already looks like unfair competition.

Prospects for croweding in Russia

Despite this, croweding in Russia is gradually getting on its feet. For the present, this direction is quite raw, and, most likely, if you do not have an eminent assistant, there will be no sense in collecting money. After all, you will agree that so far no one in Russia has been able to raise enough funds to produce a full-fledged computer game. And, for example, the developers of the growing popularity of Wasteland 2 have gained money for its development thanks to the Kookstarter's kraudfanding platform.

It is to be hoped that such platforms in the Russian Federation will reach the world level, and many talented people will be able to start their small business. In the meantime, "kickstarter in Russian" is a distant dream.