Kraudfandingovaya platform. Kraudfandingovye platforms in Russia

Kraudfanding has a large number of species and subspecies, which are described in various sources. A person who begins to be interested in this topic, collides with the chaos of materials and can not make a general idea of the concept. In this material, the grounded information about crowdfunding will be presented, which will allow to consider its main types and analyze the current development trends.

What is crowdfunding?

Kraudfanding is a mechanism for attracting financing aimed at supporting business, selling a product, holding events, etc. There are three of its models according to the type of reward for the sponsor:

• A donation that does not provide for remuneration;
• Kickstarter model - non-financial reward;
• Kraudinvesting - financial reward.

Kraudfanding will avoid the participation of exchanges, funds and banks in the process of obtaining funding. This procedure is substantially simplified and has become more democratic. Of particular importance is the sponsor's personal interest.

What is the crowd-hosting platform?

Kraudfandingovaya platform - a platform used to host and promote relevant projects on the Internet. It is a specialized service for placing ideas. The platform provides legal and financial aspects. In addition, it will facilitate the interaction of participants and help in moving forward.

Features of Crowd Framing Platforms

It is worth noting three main roles of participants on the site. They are the author of the project, curator and sponsor. Kraudfandingovaya platform allows you to act as curators for any organization that is interested in supporting the project. It implies the provision of technical means, premises, equipment and sponsoring an advertising campaign. From the side of the site the authors are the project managers.

Crowd-hosting platforms include the project creation system. It contains data on the amount and time of the project, its description, availability of awards, presentation in video format, as well as information about the author and linking to the bank account. It should be noted that various payment systems are integrated in the site, which depends on the specific service.

Most resources have a social component. This means that you can go to the site using an account in a particular social network, and also automatically indicate information about friends who are also registered on the site. The user has the opportunity to monitor the activity of other participants, as well as receive notifications about projects created or funded by them. Kraudfandingovaya platform allows you to communicate with the author of the project you like.

The first sites

The first European platform for crowdfunding was created by the French and has the name Ulule. It began its existence in 2010 and currently has about 5,000 successful projects. The main office of the company is in Paris. There are also representative offices in Spain and Germany. In general, in France there are about two dozen crow crowding platforms. Most of them in the US - more than thirty.

Some of the existing sites are thematic. For example, in the UK you can use the platform, which allows you to finance the performance of the horse in the competition. There is also crowdsfunding for students who are looking for funds and grants to sponsor their university studies. Users can find crowded framing platforms that focus only on the fashion or music industry.

Kraudfandingovye platforms in Russia

For today in Russia 14 platforms are actively working. Eight of them represent classical croweding, five - charitable platforms and one - kraudinvesting. For the first time kraudfandingovaya platform in Russia was founded in 2007 and was called Kroogi.

An example of such funding can be called the creation of the animation "Three Melodies" by Harry Bardeen. The realization of the project became possible thanks to the krauffanding platform Planeta.ru.

The most popular Russian kraudfandingovye platforms: "Electronic charity box", "With the world on a thread" and "Tugesa." It is worth noting that they do not finance major projects, which then receive popularity and revenue. This is due to the lack of interesting products and the reluctance to finance incomprehensible projects.

In Russia kraudfandingovaya platform will become popular only if it will represent the products at the production stage before the sale. That is, people are more profitable to pay for a product that they can receive immediately after release. It should be noted that the platforms My Teacher and Planeta.ru are also promising. The last site is very popular, so it should pay special attention.

Kraudfandingovaja platform "Planet"

Kraudfandingovaya platform "Planet" was launched in 2011 as a test version. Financing of this type was tested on the BI-2 group. Thus, they managed to collect about 1.2 million rubles, which were sent to the release of the album Spirit. This project was not a charity, but a prepayment for disks that participants received without intermediaries.

This platform for crowdfinding allows you to exclude the interaction between the authors of projects and their audience. This also leads to significant cost savings and forces. Recently there has been an increase in the number of users, as well as an increase in the scale of funding.

Kraudfanding sites in Ukraine

Kraudfandingovye platforms in Ukraine, unlike other services, are aimed at supporting socium and cultural processes. Since the state does not provide assistance in changing the cultural environment, the persons concerned are engaged in this matter on their own. The platform of social innovations "Velika iidea" was launched in 2009. Three years later, she launched on her site kraudfandingovuyu site "Спільнокошт". Public changes in this case are financed by the forces of not indifferent people.

It is worth noting that the crowd-hosting platform is a good service, which allows to implement a huge number of useful projects. Thus, it is possible to provide support in the production of products, improvement of social status and introduction of innovative technologies.