How to write a description of the site

At the final stage of the development of the site, it is necessary to pay great attention to the question of what methods the resource will be promoted in the network. Description of the site - the most common and effective way to raise the position of the site in the results of search queries. The introductory text also serves to attract attention of the target audience, helps the user to quickly navigate and tune in to the perception of some information. For such articles, there are a number of requirements and conditions, following which it can be guaranteed to increase the popularity of the resource.

First of all, the description of the site should be concise and concise. It is necessary to interest, to force to continue the search for information on this particular resource. Long and boring texts are unlikely to fulfill this function.

Also the description of the site should not include special characters, quotes and the like. Most likely, you can do without them. They do not carry semantic load and interfere with the work of search engines.

In order to arouse trust and to place a user to yourself, the description of the site should sound like a sincere and respectful message compiled by the creators of the resource, and not a dry text for analysis by the computer program of the search engine. That's why you should avoid repeating the same description on several pages. Proposals must be unique and designed, first of all, for the client.

The description of the site must necessarily contain keywords related to the main topic of the resource. These are phrases or parts of the sentence that are most likely used by the client in the search query. Such words can be inserted into the text in different cases and numbers. It is best that they start a message with them.

The introductory text can contain absolutely any interesting information. For example, the services offered, the advantages of the resource, the description of the structure of the site, and the like - all this can be taken as a basis for compiling a crying narrative and supplemented with a short article that will attract the attention of the user, manipulating his emotions and desires. The main thing is not to forget that the text should sound really unusual. Therefore, the description of the site should not contain common expressions-cliches and boring offers. But at the same time, the use of certain effective and loud words will not be superfluous. Often reports that actions can be carried out easily, quickly, free of charge or guaranteed - allow to win the client's location.

To check how effective this or that fact-finding text is, you can constantly make new ones or make changes to old ones, and then analyze how the fresh description of the site affects the attendance and popularity of the resource. An example of such a text for inspiration and the emergence of new ideas, of course, it is better to look for the most successful resources of a similar theme with a high attendance.