5 Steps Towards a Successful Website Optimization

The Semantic Core

The list of promoted queries is the basis of search marketing. From its quality, completeness and relevance in many ways depends on the search engine promotion of sites, the cost of Internet advertising and, in fact, the return from the site. For. To form a truly effective core, it is necessary to build on several criteria:

• Consider the content of the site;

• Take into account the specifics of the direction of business;

• Campaign budget;

• Competition in this area;

• Age of the site;

• Presence or absence of sanctions to the resource by the search engines;

• Previously conducted work on promotion.

It is very important to choose exactly such queries that relate directly to the target audience. This will optimize the advertising budget and will allow you to more effectively convert search traffic. For relatively young sites, the best option would be to sample medium- and low-frequency queries, since positions on high-frequency and competitive are usually quite old resources, having a high level of trust of users and search engines and to deal with them is difficult and expensive.

Distribution of requests by pages

After the semantic core is compiled, you should break up all requests for logical groups. Then these groups are distributed on the pages of the site, if necessary, new pages are created. Do not prepare each page for promotion for a large number of requests, it is better to prepare each page for 2-3 keywords.

Optimize your pages

From how the page is optimized, depends on what position the site will occupy in the SERP. Before optimizing the pages, you should study the sites of competitors in the top ten search results, thanks to this you can get a lot of interesting and useful information. Optimizing the page consists of working on the content of META tags (title, description, keywords) and text optimization. When optimizing pages, you should also take into account the interests of visitors, make the text convenient for reading and informative.

Technical optimization

Elimination of various errors on the site contributes to its correct operation, guarantees the correct display of content for visitors, which positively affects their opinion.

Optimization of site usability

Usability, i.e., ease of use of the site, largely affects the loyalty of visitors, and in conjunction with the fact that many search engines take into account the behavior of users, it also has an impact on search engine promotion.

Optimization of usability includes:

• Correct display in different browsers;
• Ease of navigation on a web resource;
• Completeness and convenience of text content;
• Simplicity of registration and search of the necessary information on a site.