The Strategy for Choosing the Right Domain Name

A good domain (site name) is an important part of the overall design of the resource. The domain plays a major role when people search, browse the site, think and talk about it. For branding a web resource, the name is the base category.

In order to choose a good domain name you need to have experience in linguistic design, imagination and strategy.

Ideally, the domain should be:

- memorable;

- concise;

- easy to pronounce and easy to write;

- not similar to the domains of competitors;

- Do not violate the rights of other brands.

First of all, in order to correctly choose a domain, you should know what kind of domain for you best suits. And before answering this question it is necessary to answer two more: one about the web strategy, the other about the material possibilities.

The first one requires deep analysis and reflection: how do you intend to extract traffic to a web resource? Answering this question, all doubts about choosing a good domain name will disappear by themselves. There are many opposing opinions on this issue. For example, Rob Monster (CEO-monster Venture Partners) is confident that Yahoo.com and Google.com are domains that "do not represent value." At the same time, the domains slideshow.com and podcast.com are the most valuable. Sez Godin, the marketing guru, does not advise using existing words in domains, he is more inclined to invented lexical units (for example, Squidoo.com is his enterprise).

The second question is quite simple: will you spend a lot of money on the domain? If not, then you can forget about the domain in the .com zone from the same word (for example, Amazon.com or Twitter.com). All of them are registered, with most of them - speculators, significantly overpricing the name. You need to find a different type of domain. Domains from already existing words in the .org and .net zones are not easy to find either.

The opinions described reflect the different types of traffic extraction. Monster (a huge enterprise) will be interested in an easy, fairly understandable domain. This domain in a very short time can find any person, even one that does not suspect the existence of the site. It simply enters a key query directly into the address line in the browser or search engine and gets to your web resource. Such domains often describe the content of the site.

The second type is based on branding. In order for people to know about the existence of your site, you need to conduct thorough marketing, which will firmly stake the site and name of the company in the minds of a potential audience. This is not an easy task, however, if successful, good results await you.