Analysis of competitors' sites. Comparison of competitors' sites

How quickly to get into the TOP-10 in search results? Over the solution of this problem, thousands of optimizers and hundreds of specialized firms for the promotion of websites are constantly beating. But they will always lose to such large corporations as Yandex and Google.

These companies are the owners of the game. All the others just try to guess, learn or calculate the rules of this game. What causes the site to rise as a result of search results? What mechanisms and algorithms do search engines use? How to learn the main secrets of site ranking? How to promote your site to the first page of the search engine?

There are no unambiguous answers to these questions. And, probably, they will never be. Optimizers are becoming more evil, and search engines are smarter and more flexible. What was guaranteed to bring the result five years ago, today does not work. What to do?

Analysis of leaders as a way to promote your own web resource

Do you want to get into the top ten sites? Study them! Analysis of competitors' sites is the first step in building their successful promotion algorithm. Why is this so?

• TOP-10 is always at hand. That is, if you want to know the competitors of the site, then it is very simple. Entered your request and immediately got the top ten leaders.
• Sites dozens always show their strengths. They need only be seen.
• Success on the Internet is dynamic. Today the leaders are alone, and tomorrow others. That is, you can always see something new and very interesting.

Sites-competitors are the best source of a huge amount of useful information. They will tell you everything about their path to success. You just need to learn how to find the information you need for yourself, analyze it effectively and draw the right conclusions.

What is useful for promoting your site can be seen from competitors

All useful information for you on the competitor's website can be conditionally divided into three groups:

1. Information that can be seen right away.
2. Information that is not immediately visible, but you can learn, using special tools for analysis.
3. Information that you will never know.

What's on the site can be seen right away

Immediately strikes the convenience of the site for the user. Almost all site-leaders are very well thought out from the point of view of the psychology of perception. They have a clear and clear structure that allows the user to immediately find what he needs. And most importantly, what the user finds will be useful to him! Useless and uncomfortable sites nobody likes - neither search engines, nor people.

In promotion technologies there is such a thing as a site for people. It is characterized by the following:

• A good, intuitive user structure of the site.
• Easy and simple search of the necessary information.
• All texts are well readable. They are not overloaded with key phrases that make the text abracadabra.
• All information is of interest to the user. It is specific and without excess water.
• On this site, advertising does not bulge from all sides, but gently complements the content of the page.
• The design of the site does not cause irritation, but clearly fits into its content and attracts the user.

If you compare competitors' sites by these criteria, you can get enough useful and necessary things for yourself. All information for analysis will be on the screen of the monitor. All you need is patience and the desire to learn as much as possible. The rest has already been done for you by your rivals. Thank them and take the best from them.

By the way, sometimes you can find the traffic to the site right on the main page of a competing site. If there is no counter or it does not display the number of visitors, then this and other information hidden from a simple glance can be obtained with the help of additional tools.

What can be seen on the sites of competitors using special analysis tools

All modern search engines use their own powerful analysis algorithms when ranking sites in the issuance. They consist of components inherent in any site. The totality of these components, their qualitative and quantitative characteristics directly or indirectly affects the position in the issuance.

By analyzing competitors' sites, you will certainly come across a basic list of components that determine the positions of your and the competing site:

1. TIC for Yandex and PageRank for Google.
2. The number of indexed pages of the site.
3. The number of indexed images on the site.
4. Number of external links to the site.
5. Quality of external links. Their relevance.
6. Number of internal links on the site.
7. Links from blogs.
8. Number of outgoing links from the site pages.
9. Number of directories in which the site is present. The quality of these catalogs.
10. Uniqueness of content.
11. Site traffic.

This is an incomplete list. But it is quite enough to understand the essence of what you can see by making an analysis of the site of competitors using special tools.

How to analyze the site of competitors using special tools

All the information necessary for analysis on any site can be found with the help of specially developed programs or online services. It is very easy to do this. All that is needed is to know the name of the site, its domain name. The domain name is entered in a special line of the service, and that's it. After a while you will get maximum information about the competitor.

For full confidence, you can use two or three services. Having compared the received information, you will receive full information about the portal of interest.

Why collect information about competitors' sites

If your goal is to promote your own Internet resource in the top ten of the search engine, then by analyzing the sites of competitors and knowing their strengths, you can always apply the information to your site for comparison. After that, you will already clearly understand which aspects of your project you will need to pay attention to.

For example, you can find out the attendance of a competitor's site. Let's say it will be in the area of 300-500 people a day. Your resource comes to a maximum of 100 people. So you need to raise the popularity of your own resource. Here is a simple analysis of the attendance of a competitor's site can give you the necessary reference point.

Thus, you can create for yourself a whole list of tasks that will need to be performed to increase the rating of the resource and its promotion.

Useful recommendations for optimizing one's own work

On the Internet, everything is developing very dynamically. Algorithms of search engines are constantly being improved. What yesterday brought a guaranteed result, today can already go to the second or third plan. How in this not to get confused?

1. Start keeping statistics. Make a table of all available criteria for promotion and constantly add and track it. You will have a clearly localized point of your start to promote your project. A constant analysis of competitors' sites will ask you the direction of your movement.
2. Learn all the available information about the principles of the search engines. Believe me, your competitors have mastered this topic as well as the developers of search algorithms have made it possible.
3. Experiment. Find new methods and apply them on your own website. You can not stand still. Only in this way you will be able to achieve success.

With what you are sure to encounter in the way of promoting your site

Comparison of competitors' sites and their analysis will lead you sooner or later to the conclusion that you alone will not be able to master all the promotion and promotion of your site. You will need helpers - professional SEO-optimizers, good copywriters, content managers and other specialists.

In this case, the growth rate will directly depend on the size of your wallet. That is, the more money you have, the faster you will advance your resource. Believe me, your competitors are very successful in this, investing in their development of decent cash. So be ready for this.

Summarizing, we can say that the analysis of competing sites can always give a lot of useful for the promotion of your own web resource. In principle, at the initial stage of promotion, this may be the only correct solution. Looked and did better - this is a very powerful principle. Use it.