Adherence of advertising: the order of actions. Federal Law on Advertising

On the street you can often see billboards and ads that call to buy a particular product, go to a specific event or visit a shopping center. People look at such bigboards, banners, stands and posters every day, but few people think about the proposals in fact seriously. And only if you have your own enterprise, and you want to carry it to the masses, it turns out that it is not so easy to place outdoor advertising. The coordination of advertising takes place at various levels, requires the collection of an impressive number of documents and permits, and if you plan to place it not on private property, then you will also have to compete for a "place under the sun" with other comers.

In this article we will talk about how exactly the coordination of advertising takes place. We will tell you what you need to do and through what chain of actions to go to achieve what you want.

Law

Before considering the process itself, it is necessary to find out why any announcement or communication of such a plan needs to be coordinated. This will help you with the federal law on advertising, from which you will receive the necessary information. If you do not want to learn the whole text, then this material will help you. Are you interested in directly approving advertising? Then you can skip the first eighteen articles and open immediately article number 19. It says just about outdoor advertising and installation of structures - exactly what you need to get special permission for. This article describes all the details concerning what exactly is meant by outdoor advertising and designs, tells what they should be, for what purposes they are used, where such ads are strictly prohibited and so on.

Approval Information

However, if you are interested in specifically agreeing advertising, then you should pay special attention to two points - 5.8 and 13. In them you will find all the necessary information. The federal law on advertising each moment describes in the most detailed manner so that during the consideration of a particular case there are no disputable situations. Thus, if you act in accordance with this law, then you should not have any problems. So, item 5.8 as a whole is devoted to the approval of the right to advertise, and it specifically states that the layout of outdoor advertising and structures must necessarily be agreed with the authorized executive authorities. With regard to paragraph 13, it deals with how exactly coordination should take place. There are two options - in the first applicant must apply to the local municipal government with a package of collected documents, so that he was transferred as a result to the authorized bodies, together with which the approval takes place. Another option shortens the path - the applicant can apply to the authorized bodies directly with the package of documents to obtain a decision regarding the placement of his message or announcement. So, now everything is clear with the law - it's time to move on to an uneasy and lengthy process of coordinating outdoor advertising, which consists of an impressive number of steps.

Collection of documents

If you are interested in coordinating outdoor advertising, the first thing you need to do is collect documents that will allow you to claim the desired place. If you contact a special company that deals with such cases, you will be consulted on a package of documents that must be submitted to authorized bodies.

However, gathering documents is only the first step, you still have a long road ahead. In the near future you will be convinced that the coordination of outdoor advertising is far from the easiest and fastest process, but the result is really worth it to waste your time and energy. Outdoor advertising is a very good engine of trade and motivator, so you can significantly increase the number of customers and, accordingly, the profit.

Additional documents

There are also additional documents for the coordination of advertising, which you yourself will collect will be much more difficult. The fact is that the first package includes basic securities, such as confirmation of the registration of the company, while the second includes much more specific documents. To place outdoor advertising, you will need, first of all, a sketch, which you will need to provide to authorized bodies. But this is not all - the full list is incredibly wide, so you definitely need to think about how to turn to specialists. After all, you will also need to provide a design project, all used materials, in particular photographic, and permits for their use for commercial purposes. Also, if necessary, you need to provide all the possible powers of attorney, applications and letters - you can do it yourself, but working with professionals will help to accomplish this task more quickly and much more efficiently. Already at this stage you will need to take care of making all the details, such as, for example, a photo montage of advertising, so that the authorized bodies have already got the actual project ready.

Locating

Well, now that you have a complete package of documents, you need to study in detail the order of approval of outdoor advertising. This path begins with the definition of the place where you want to post your message, ad or design. What does it matter? The matter is that the order can differ in some cases - if you are going to place advertising on private property, then the process will be a little shorter, but if you plan to be located on the property territory of the city, then you will have to make several additional steps. So, it is necessary to begin with these additional steps, since after them the process is standardized and looks exactly the same for each of the cases. How does registration go?

Competition for the installation of advertising

The first place you need to contact, if you want to coordinate advertising on the facade of a building belonging to the city, and not personally to you, is the central advertising committee. This is where you can request for your message a place, which, it is quite possible, will be held a certain competition. If you can win it, then only in this case you will be able to move further in the process of coordinating advertising. If the contest does not win, you will have to reapply for another place. Well, there is no point in describing this process again and again - it's time to assume that the competition has already been won, and you are ready to move on to the designated goal.

Signing of the contract

What if your application was the winner? Reconciliation of advertising at this point is moving to a new level - all in the same committee you need to sign a contract, which will say that it was you and your company that got the right to place a specific advertising message in a particular place. As you could already understand, when it comes to private property, the steps described above are not relevant - you do not need to participate in a competition for a place for your advertising and sign an agreement on its use, since this advertising space belongs to you - you are his Owner. Either way, you need to move on to the next point.

Harmonization

The next instance you need to contact is the SUE GlavApU. Simply put, this is the center of complex improvement of the city, which should give you a conclusion. What is this document? This conclusion, in which it will be said that you have received permission to conduct certain construction or design work on a particular site. Thus, you will be allowed to install your advertising design or place a poster, sign and so on. Naturally, you may not receive this conclusion if in the said body it is considered that your adver- tisment will not comply with norms and standards. You can be denied if the advertisement is too provocative, it will violate the overall picture, and so on, so you should think in advance of all the smallest details so that in the future there will not be any difficulties.

Alternative path

However, there is an option where you do not need to contact the above instance. Unfortunately, this does not mean that you will be able to circumvent the bureaucracy - in some cases you will also have to undergo an additional process of producing technical documentation for your advertising structure if it goes beyond certain norms and standards. You can make technical documentation yourself if you have the appropriate skills and qualifications. Or you can request an examination of your design, so that a professional is engaged in this business. This process is associated with additional costs, but this increases the likelihood that this document will undergo further verification, which will be discussed later.

Another variant of agreement

So, if you do not go to the SUE GlavApU, then you need to go to GORINFOR - there information about you will be entered into the general register, but this is just the beginning. After this, it will be necessary to wait for the ad placement to be inspected by a special inspection, which must issue a technical conclusion that describes the correspondence of the placement of your advertisement to the structure that you plan to use. You will receive all the necessary technical passports and permits that will be valid for one year - strictly speaking, as well as the documents you would receive if you followed the path described above.

Single window

Well, the end of this long and difficult road is approaching. When you have received all the necessary permissions, you need to contact the One Window of the Advertising and Information Committee. All the documents that you have on hand, you need to transfer there, after which the next waiting period. But you can relax - this is the last stage, after which you can do already directly install outdoor advertising.

Getting permission

A single window is the last place you have to turn to. When all the documentation sent by you is processed, you will receive the final permission to install a special design or to post your message or ad in a particular place. This permission for outdoor advertising allows you, in accordance with plans and sketches, to use your chosen location as an advertising space. The further work already depends on you. However, please note that you will need to follow all the technical documentation that was considered in the process of agreeing and deciding on your case. If you decide to deviate from the plan, it can lead to negative consequences - all deviations must be reported to the appropriate authorities, it is strongly recommended not to make decisions independently. Otherwise, all the work done can be in vain. If you follow all the rules, you will be able to attract new customers using an effective outdoor advertising tool used by the largest companies around the world.