Business cards - design and manufacturing features

Business cards are used at official events and are presented to potential partners. They need a strict and stylish design. It is desirable that the business card mock-up matches the corporate style of the organization. They must have signs of the company: various distinctive elements, a logo.

Business cards are accepted to be made according to a single layout for each employee of the company. Corporate business cards contain a list of products and services provided by the company, contact information, company information, and travel plans. In addition to general information about the company (name, logo, address, telephone, etc.), this printing product also displays personal data The owner of the business card. These include:

- position held;
- Full Name;
- telephones (including mobile phones);
- E-mail address.

In addition, on business visiting cards, you can also specify a list of issues that are addressed by a particular specialist, his professional duties, his office, work schedule, etc.

Special features are business cards, which are made for civil servants. They must be marked with a special official state symbols and other insignia of the state or settlement. According to etiquette, the physical address of the organization must be indicated on the business card.

From the point of view of business communication, when meeting with partners and potential customers, you should exchange business cards. Exceptions are only senior officials of the state.

Business cards must contain strict, well-readable fonts. Use of designer figured fonts is not recommended for use in their manufacture and can be justified only by a special profile of activity.

Also, do not use italics, bold or underlined font. It is not recommended to conduct various experiments related to standard information. Such cards should have fewer details that will distract attention from the perception of important and business information.

Where do I start?

First of all, you need to set a task that will help you decide what you need a business card for. You want to solve the problem of information transfer, list the addresses of all stores or use a business card as an advertisement for your novelties.

Send contact information

Let it be only what is really needed. If this is a business card of a particular person, then it is not necessary to enter the numbers of all your phones and all e-mail addresses. It is better if they are only those contacts by which this person can be found. A lot of information in the load with a personal photo, can cause a feeling that a person is very much in need of an order.

Information card

A large amount of information can not fit in the standard size of 90x50 mm, so you can order the format more, for example 100x90, this is a business card house that folds in half and looks good at the reception or store counter. The business card-house has enough space to accommodate a large amount of information of various kinds: a list of services, addresses of stores, novelties or promotions.

Advertising card

A new service, product, product. You need the promotion of a specific product, then order a business card for it, which will contain all its advantages and characteristics, including the price. Igor Mann, a well-known marketer, makes a turnover of business cards with the advertising of new books by the publishing house Mann, Ivanov, Ferber.

The business card due to the compact size is a free advertising space in the wallet of your potential client. Use it.