The goods of prestigious demand are ... Supply and demand of goods. Prestige goods

All of us in one way or another are consumers of something, any products of production and services. In today's world, this does not go anywhere! For each of us, they are simply necessary in order to carry out life activity, to establish life. In this regard, different types of goods are allocated for different purposes. Therefore, a small scientific digression will not hurt.

Definition of the term "goods"

Roughly speaking, this is all that meets our needs and needs. What is proposed for the purpose of consumption and further use or attraction of attention. Demand and supply of goods in the modern "consumer society" is practically self-regulated and subject to the basic economic laws. From history it is known that artificial regulation leads mainly to deplorable results and is a destructive factor for the economy. Any product in its essence is a service to solve a problem, as many outstanding sellers claim. So, Elmer Wheeler, for example, said that it is necessary to sell not steak, but the process of his appetizing hissing in a pan. And Charles Revsoy said that his factory produces cosmetics, and his store sells hope!

Classification of goods

There are two large groups:

• "A" - goods for production.

• "B" - goods for personal consumption.

More details will be given to you at the last. It includes the following groups.

1. Goods for long-term use. These are tangible products intended for repeated use. Examples: clothes, refrigerators, cars.
2. Goods for short-term use. Consumed in one or more cycles. Examples: salt, cereals, sugar.
3. Goods of daily (constant) demand. They are bought often, regularly, without superfluous meditations, comparisons among themselves. Examples: tobacco products, newspapers, soap, toothpaste.
4. Goods impulsive purchase. As a rule, they are acquired without preliminary searches and planning, they are not specifically looked for by buyers, since they are sold in many places, for example, at the ticket offices. These are chocolate bars, magazines, chewing gum.
5. The goods of an emergency case. Buy, as a rule, when there is an acute need for them. Examples: an umbrella during heavy rain, a snow shovel during a snowfall.
6. Pre-selection goods. The buyer chooses them ahead of time, carefully analyzing and comparing each other in terms of quality, price, suitability, appearance. Examples: furniture, household appliances, clothing. Here an important role is played by the profession of a sales consultant, who can provide the necessary information about your purchase.

In addition, there are so-called consumer goods (consumer goods) and special demand goods. What are they?

Consumer Goods (Consumer Goods)

These are the ones without which a person can not do without. They, in turn, are divided into food and non-food. TNP are used by all layers of society, they are not exclusive or art objects. All this determines their mass character and accessibility. The production of such goods is the economic basis of the "consumption state"! Deficiency of them leads to disastrous results, and sometimes to the overthrow of the existing system.

Special demand goods

As a rule, the buyer spends additional efforts to acquire them. These are things of certain trade fashion brands, photo equipment, sound equipment, evening women's dresses, men's suits, auto. They do not imply any prior comparison. The buyer already knows in advance what he is getting - a "firm"! An additional factor is only the time taken to get to the dealer, which represents a certain brand. This is called "special demand goods". Examples in the world of cars - expensive toys for the grown up boys - car brands "Mercedes" or "BMW". In the world of cameras - "Sony" or "Nikon". In the world of clothes - "Adidas". Usually "special" goods are bought based on a public established opinion about a particular brand, and not on the comparison of price and quality or other criteria. In this case, this plays a secondary role for the buyer.

The notion of "prestige"

But in the beginning, as they say, we will define in terms. What is, in fact, prestige, and how does it determine the hierarchical ladder of modern society?

Prestige (from the French "prestige" - charm, charm) means today something close to the notion of "authority" - exerted influence, respect (youth "respect, uvazhuha"). In the social sense - the importance attributed to the public consciousness to various aspects of people's activities: profession, social status, psychological qualities, as well as social groups, organizations, institutions. Still - to some blessings and physical advantages of separate individuals and groups. Prestige in many respects is the result of priorities set by the society (or traps where each of us can please), a tangible and explainable substance, a position for which many people lose their heads, spend their lives on it.

Prestige, unlike money masses, which initially have their units of measurement, is often not so concise. Understanding their own prestige, but there are also some unspoken rules, principles, concepts common to all. After all, for someone "cool" to live in the center of a provincial town, and someone and a penthouse in New York - a shack! But still you can not confuse prestige and authority. Because authority must be earned, and prestige is easy enough to buy, if you have enough money.

The notion of "prestigious goods"

So after all, is it possible to give a definition like this right away : the goods of prestigious demand are ... By acquiring valuable attributes and goods worth the huge amount of money, a person gets a deceptive feeling that now he, even one small step, But rose on an illusory social ladder, that now his personal status has grown. The essence - in apparent difference from others, the feeling of own "chosenness", the increase (and overestimation) of self-esteem: I bought, but you could not, I got it - and you do not! Because it is much more important not what you have, but who you are. However, despite all of the above, the goods of prestigious demand are an objective reality, without which it is impossible to live in our modern world. They have uniqueness, special qualities, as a rule, have either a well-known trademark or an exclusive origin (which even more exalts the owner over other people). Some buyers are willing to incur significant costs in terms of cash and time to purchase goods of prestigious demand. Examples are impressive in scale. One, to buy a prestigious car, takes a huge loan, which is absolutely impossible then to pay. The other agrees to establish a business in order to achieve the stated goal of prestige: to enter the circle of people who decide the destinies of others.

Features of this type of goods

Goods of prestigious demand are almost always a luxury. Villas, yachts, luxury and collectible cars, jewelry, watches ... They are characterized by a very high price. They are also rarely bought. So, for the consumer promotion of such types of products, the implementation of personal, personal sales plays a special role. Their advertising in every way emphasizes the uniqueness of the purchased goods. And manufacturers prefer an exclusive distribution method, which emphasizes their special status.

Housing as a product of prestigious demand

The fundamental center of the economy is a person, his interests and needs. And the most difficult society is to satisfy its requests in the field of housing. Some researchers even argue that the lower the expenditure on food and clothing (the most necessary), the higher they are to pay for housing. In addition, the "roof over the head" is also a product of prestigious demand. People who want to emphasize their high social position, try to buy comfortable housing not only for the sake of convenience, but also to demonstrate to the surrounding people their wealth. As an example, in Russia in recent years the construction of magnificent expensive mansions has begun, showing who is the "master of life"! It's good or bad - judge for yourself.

Results

Undoubtedly, the goods of prestigious demand are a kind of life motivator, one of the ways to promote a person along the social ladder. One can not deny a certain positive role in the formation of states and communities. But still, one should not forget that prestige is a treacherous and changeable thing, and it is better to acquire and gain credibility after all, rather than to use the purchased prestige.