How quickly to "untwist" a new store?

Well thought out advertising strategy, as a rule, works, but not always desired reaction to it occurs quickly enough. There is an opinion that "the point must be filled", and temporary losses are quite natural. Nevertheless, there are technologies for "rapid promotion" of the store during just a few days. There are few techniques, all of them are quite effective, but when using them it is important to remember that the more coordinated they are, the higher the chance of success. The integrated use of all elements practically guarantees the popularity of the store in the microdistrict and partly beyond its borders, even if it is located in a not very "pass-through" place. What kind of measures do marketing specialists offer?

"Locomotive goods"

Most often, sales are taken when the not-very-stock goods are stuck in the warehouse and must be "drained", resigned even with losses. Such tactics are justified, but not at the stage of conquering the market. In this case, the so-called off-take is vitally important, that is, a certain commodity, which is the main highlight of the outlet. First of all, you should notify as many potential buyers as possible about the availability of it on sale. It is advisable that during the promotional period the offer should be as attractive as possible. There is no need to sell the running product with losses, but the minimum profit in this short, in general, period is quite acceptable. The lost profit will return with interest. In addition, the offender will inevitably pull along as a locomotive (hence the name of the reception), other goods, discounts on which do not necessarily. The main thing is that they will find out about the new store, which means that attendance will increase dramatically, and after it will be followed by vytorgi.

So, the main idea is that the offer should be really good, necessary and highly demanded goods.

Bright advertising

It is not enough to choose a suitable position for the role of "locomotive". It is necessary to emphasize the merits of this product and to do it so that none of the passing people would doubt its high consumer qualities. To fulfill this task, in principle, it is possible and inside the outlet, but it should be remembered that it is still necessary to persuade visitors to enter it, always hurrying somewhere on their business. It is desirable to start the presentation on the street, for which all available means are suitable: stretch marks, colorful pictures, balloons and speech announcements, alternating with music. It is necessary to have quality photographs of the exhibition for posting them on booklets, leaflets and other graphic handouts, provided with a comparative price and a list of possible additional (bonus) gifts. The promotional offer should not just be attractive, but tempting.

The "catchy" slogan

Perhaps this task is the most difficult, and for its solution requires a non-standard and creative approach. The slogan of a short-term promotion campaign should be short, like a team, and elegant, like a successful toast. The mass audience is tired of advertising, people's emotions are dulled by the constant impact of other carriers, whose developers are also striving to make an unforgettable impression. It is important to distract the passer-by not only from his cares, but from other proposals, and this can be achieved only by "hooking" him really. There are no ready-made recipes, but the recommendation is to use the reception of empathy. In other words, you have to put yourself in the place of a tired person going home from work, and think about what phrase can at least theoretically draw his attention. The main message should be that he needs an off-line, and the acquisition of this subject is solved by some of his problems.

Setting a clear deadline

It's great if the owner of the outlet already knows what it is, and everyone else needs an explanation. The translation of the term "deadline" sounds grim. This - the "dead line", but terrible in it no more than in the famous sanatorium "dead hour", renamed, however, mostly in the "quiet." This means a certain limit, after which certain actions must be completed.

Most often this is a term, but other semantic contents are also acceptable. For example, a product can be offered at a reduced price for two days, and (or) on a limited list of offers, or the first hundred (fifty, etc.) of buyers. It is important that potential customers understand that there are restrictions, and after crossing the established border, the pleasure will end. Then, too, will be fine, but now, as long as the special offer is working, it's better, because it's cheaper. And you need to buy the right thing right now. In extreme cases, tomorrow.

Stimulation of actions

This step is the continuation of the "dead line", but with the attraction of additional funds. In order to induce a potential buyer to purchase the goods, it is permissible to give him the opportunity to enter the selected (preferential) circle through some intermediate actions. For example, within the specified period, he is invited to call the specified phone number or register on the company's website. You can just go to the store, but it's not necessary. Everyone who makes such efforts will receive a coupon or a certificate entitling them to preferential purchase of goods or services. In no case should you use hackneyed slogans like "a new collection has arrived" or "buy it right now!". "And then you'll have to buy right afterwards," - convinced such appeals are convinced pessimists, and they are in some way right. Nevertheless, owners of preferential coupons often come.

Warranty

This reception inspires confidence and tranquility. Nobody wants to be deceived, so a pre-emptive demonstration of honesty acts beneficially on the buyer. For example, the store trades LED lamps and offers to keep a check and packing for three years. In case of failure, the organization is ready to replace the product for free. The person who bought the lamp for the stock, that is, at a discount, did not even expect such an opportunity, and it is likely that he will tell all his acquaintances of his so successful acquisition. Many types of guarantees are mandatory, they are dictated by legislation that protects the rights of consumers, but paying attention to them, emphasizing their conscientiousness, is very useful. The seller demonstrates his own confidence in the quality, and it is transferred to the buyer on an emotional level.

Customer orientation

Distributing advertising materials is not only possible, but also necessary through all possible channels, and, therefore, they will be available to residents of not only the surrounding areas, but also to all townspeople. It is not excluded that someone will be interested in an action or the conditions of the action, and therefore it is very desirable (almost necessary) to support commercial information with information about the location of the outlet. In this case, the location of the store should be given in the most accessible form, with the schemes of passage and passage, on the basis of inaccuracy or "spatial cretinism" (this is not a curse, but rather a widespread psychological phenomenon expressed in the inability to read maps and diagrams) of prospective clients. Should be indicated, of course, phones and all possible details, including an email address. It is impossible to overdo it.

Complexity of measures

All these methods of "promotion" of the outlet are probably known to most entrepreneurs, and individually they are not unique. However, it should be borne in mind that they bring the greatest real benefit if they are consistent and lumpy. Effects overlap, equivalent to a kind of resonance, which provides an almost guaranteed level of sales, adequate to that which is usually achieved for quite some time. And time is money!