Goals and objectives of trade as a professional activity

The main goals and objectives of trade are related to the functional orientation of the market nature of the activities. This is the responsibility of all trading entities that have a free choice of partners, independence, full financial independence, material and moral responsibility for all commercial activities. Wholesale and retail trade has its own store structure, sales network and business operations.

Trade Functions

In modern market conditions, there is the possibility of using internal reserves in the development of economic activities at trading enterprises. Efficiently organized work on such business entities creates favorable conditions in satisfying consumer requests, contributes to the growth of the turnover of goods and, accordingly, the amount of profit. Therefore, we can distinguish the following goals, objectives, trade functions:

• Analysis of the state of existing markets and consumer requests for assessing the situation in the trade sector;
• Establishment of long-term and reliable partnerships with producers of goods;
• Formation of reserve funds for the purpose of providing finance for the processes of commodity supply;
• Use of various methods in the process of interaction of the trade entity with both producers and intermediaries.

Wholesale

When speaking as an intermediary between consumers and producers, the goals and tasks of trade for the active movement and accumulation of finished products are determined both in space and in time.

The wholesale trade network with the definition of the structure and direction of commodity flows with the transformation of the production range into a commodity must act as a kind of conductor of the commodity mass when it enters the market. Wholesale trade is peculiar:

• Purchase of a significant consignment of goods directly from the manufacturers;
• An increase in the number of intermediate links before the finished product reaches the end user;
• Adaptation of the goods in the assortment to the requests of final and intermediate consumers;
• Implementation of the policy of timely improvement of quality and renewal of the assortment of goods;
• Availability of capital in the required quantity for conducting trading activities;
• Preventing the occurrence of risk in the circulation of goods.

Thus, representatives of retail trade and manufacturers have sufficient substantial grounds for using the services of the wholesale structure.

Wholesale trade: goals and objectives

Briefly, the tasks of such enterprises are:

• Conducting analysis of the target market with an assessment of the needs of the buyer;
• Strengthening the logistics base;
• Maintenance of trade flows with distribution channels between consumer demand and supply of goods;
• Formation of stocks of commodity values and maneuvering them with orientation to a situation in the market;
• Marketing services and support;
• The manifestation of efficiency and competence in entrepreneurial activity.

Classification of wholesale trade

The goals and objectives of wholesale trade directly depend on such basic classification features: the form of ownership, the scope of territorial services and the purpose.

The most common form of ownership of such business entities is private ownership. Representatives are joint-stock companies and economic partnerships.

Among other forms of ownership can be identified: municipal, state, mixed and consumer cooperation.

Purpose of trade enterprises

The activities of such organizations are determined by the functions performed and the intended purpose. At the same time, the influence of the territorial factor must be taken into account.

By destination, wholesale trade enterprises are divided into base bases, trade-purchasing and trade-supply enterprises.

With the location of a wholesale enterprise in the sphere of commodity production, it is considered to be the initial base. The goals and objectives of trade of this kind are to bring goods from producers to consumers. They purchase products from manufacturers of goods, it is sorted and completed in shipping lots in warehouses. The next stage is the dispatch of goods to both wholesale and retail business entities.

Classification by commodity-trade profile

The goals and objectives of trade as a professional activity depend on the range of products sold. Thus, wholesale trade enterprises are of highly specialized and specialized commodity and trade profile, and universal and combined economic entities are also known.

Retail

The goals and objectives of retail trade differ little from wholesalers. So, the main goal of such enterprises is to bring products to the end user, which is possible only with the effective organization of customer service.

The process of commodity circulation with the delivery of finished products to the direct consumer is completed precisely in the retail network of the sphere of trade. It is this area that makes up the material and technical basis of all trade and should represent a set of representatives of trade entities.

In modern market conditions, the structure of retail enterprises has undergone some changes. Today these enterprises have significant differences among themselves both in terms of quality and quantity, which determines their overall classification.

So, the retail network is classified by types, business entities, assortment of goods, the structure of retail trade, concentration and location of stores.

Aims and objectives of trade

The technology of any activity that a business entity begins to implement implies the setting of real goals and objectives. Further the enterprise should achieve them and carry out by means of the organization with the subsequent maintenance of itself labor and material resources. Achievement of these goals is possible only with the use of such an effective mechanism as planning, which provides for the formation of a team of employees with the ability to implement them.

The head of the enterprise should well understand both the formal and informal connections that exist between the organizational links of different levels. At the same time, each link should be manned with manpower in such a way as to contribute to the success of the whole enterprise.

The leader should know the essence of the organization of all processes in the enterprise and be able to effectively use this knowledge in their own activities. The study of labor processes and organizational structure of the business entity allows the chief to better understand the connections existing within the enterprise.

Correct statement of tasks and goals is a necessary condition for effective work. To clearly understand the employees assigned to them, management needs to determine the company's final goals. Only after that you can start planning.