Gik - wine for lovers of change

Manufacturers use various tricks to sell their goods. However, if some are limited only to bright packaging or non-standard advertising, others try to cross the generally accepted boundaries in this matter. Gik - wine, which was created exactly by such lovers of original solutions.

Product Description

Nowadays, lovers of alcoholic beverages are difficult to surprise. Therefore, manufacturing companies are constantly in search of new ideas to attract attention to their products. But the Spanish winemakers from Bierzo found a very interesting solution to this problem. They created a product called Gik. The wine really turned out to be unusual.

The main feature is the blue color of the drink. And the manufacturer claims that its purpose was not only the desire to shock the buyer. According to psychologists, blue color in itself characterizes the desire for movement, change and various innovations. Therefore, Gik is a wine for those who aspire to change and are not afraid to perceive everything new.

I must say that such a marketing move of the company was a success. The product really attracted the attention of the mass buyer. In addition, the unusual name has another secret. As you know, "geeks" are called young people with not very usual and sometimes even strange hobbies. They are not afraid to be eccentric and misunderstood by others. Therefore Gik is a wine directed more towards the youth audience. Among them, necessarily there are those who want to impress their comrades, colleagues and acquaintances.

Customer Reviews

An outrageous drink of blue color is produced at the Baco Vinos winery in the city of Cadiz, located in Spain on the border of the intersection of the Mediterranean Sea and the Atlantic Ocean. It was from here that Columbus went to discover the New World.

The unusual product created by specialists has become in some way a continuer of the national tradition. Gik - wine, reviews about which the majority of buyers have developed, mostly positive.

In principle, this is quite an ordinary product, which is made from a mixture of white and red grapes. It tastes a little like Riesling. This is a light sweet wine, which contains only 11.5 percent of alcohol. To produce the desired shade, manufacturers used two substances:

• Food coloring "indigotine";
• "Anthocyanin" (pigment, isolated from the skin of red grapes).

True, many people are confused by the unjustifiably high price of the product. A bottle of this drink costs 10 euros. This is expensive even for Europe. True, the domestic consumer so far only there can buy this wine. But in the future, lovers of unusual feelings hope to still see it on the shelves of our stores.

Good intentions

Those who have not yet been lucky enough to try a new product, are surprised why the producers created Gik (wine)? Spain, in fact, is a country that is already famous for various alcoholic beverages. Many of them still occupy leading positions in the market. What made the local winemakers go to such an experiment? Producers argue that all this was done solely for pleasure.

The new product of Gik Live was just another development of local specialists. Perhaps those who like certain varieties of Spanish wines will not appreciate it properly. Nevertheless, there will certainly be some who will be ready to take for themselves a shocking novelty.

By the way, it is worth noting that the blue color does not affect the taste of the product. He only draws additional attention to him. This factor is especially important at the initial stage, when the buyer is just beginning to study the goods and is ready to pay for it, even an absolutely not justified price.