"Eclipse" - gum, giving freedom

Chewing gum has long settled in the pocket of every modern person. It is able to freshen breath and clean the mouth after eating. One of the popular brands is chewing gum "Eclipse".

History of chewing gum

Even in the time of the ancient tribes of America, it was common to chew gum or frozen juice of trees.

In the middle of the XIX century, enterprising John Curtis began to pack the resin into paper and sell. To ensure a constant demand for products, it was implemented wherever coniferous trees did not grow. The fact that the business was very successful is confirmed by the construction of three plants.

About the same period, William Finley Sampl created another recipe for chewing gum, consisting of rubber, charcoal, chalk and flavorings. A patent was obtained for the product, but production was never established.

History of the company "Wrigley"

Chewing gum "Eclipse" is the product of the world famous producer "Wrigley". Its history began at the end of the XIX century, when it was economically profitable to produce and sell chewing gum. William Wrigley - hereditary soap, moved to Chicago. He began to implement soap, offering to him for free several pieces of chewing gum. After a while, interest in chewing gum became higher than in soap.

As a result, William concentrates on a new direction of business, seriously believing in the prospects of this project. As a result, the legendary chewing gum Wrigley's Spearmint is born. To promote the product uses a variety of options to stimulate demand. In addition to advertising posters, Wrigley sent out free samples of his products to different addresses.

Era of Eclipse

The product was introduced to consumers in 1999. The main reason for the rapid popularity was the recipe gum "Eclipse", which allows you to quickly freshen breath, keeping the taste for a long time.

The product does not contain sugar in its composition, and the active substances prevent the appearance of bad breath.

In 2007 there was an important event. Chewing gum "Eclipse" was recognized by the American Association of Dentists. Studies conducted over several years have shown its effectiveness in combating plaque and caries.

Magnolia Bark Extract

Magnolia bark is widely used in Chinese medicine. Its main advantage is the ability to kill bacteria, which are the cause of bad breath.

The company has been studying this product and its capabilities for several years. As a result, it was found that magnolia bark extract only takes 5 minutes to eliminate almost all the bacteria in the oral cavity.

Then the company tested the chewing gum with magnolia bark for everyone. The results can not be called so stunning. It took half an hour to destroy about 60% of the bacteria in the mouth, which were the cause of the unpleasant odor. But chewing gum without this ingredient in the composition reduced their amount by only 3.5%.

As a result, all chewing gum "Eclipse" since 2008 in its composition contains an extract of magnolia bark.

Product Highlights

Since the beginning of the launch of the trademark, a number of flavor variants of Eclipse gum have been released to the market, photos show that the packaging may differ.

Everyone can find "his" chewing gum. But regardless of taste, the main characteristics of the product are invariably preserved:

• Strengthening of tooth enamel;
• Decrease in the likelihood of caries;
• Control of plaque;
• Control of pathogens;
• Refresh breathing;
• The fight against the causes of bad breath.

According to reviews, chewing gum "Eclipse" keeps its consistency. Unlike many, it remains sufficiently elastic, and does not become loose.

Another advantage is the convenience of packaging. Blister packaging ensures absolute hygiene. She can not accidentally open, which will not let the pillows scatter around the entire bag. There is no need to worry about where to put a piece of paper from her. In addition, it is sold in jars, 60 pieces each.

Eclipse Karma

The company "Rigley" constantly conducts research activities aimed at finding ingredients that can provide consumers with the greatest possible care for the oral cavity at a time when there is no way to brush your teeth. Therefore, in the lineup there are revolutionary products, taking care of the health of the teeth and allowing you to feel confident in the freshness of your breathing. One of them is chewing gum "Eclipse Karma". Its distinctive feature is the presence in the extract of cardamom. It has the ability to eliminate the smell of some products. For example, the flavor of tobacco or garlic. We can say that the company "Wrigley" sells not just a chewing gum, but freedom. Since, having it in your pocket, you can not be afraid to consume foods that smell strongly and drink coffee. "Eclipse Karma" neutralizes smells and gives freshness.

"Eclipse" knowingly occupies a leading position in the market of chewing gum. Its characteristics are favorably distinguished from other similar products.