Discount cards: convenient, profitable, practical

Today, in what shop you go, buyers almost everywhere are offered discount cards. Such a mass phenomenon on some townsfolk does not work as expected by the owners of outlets. The proposal to acquire a card is treated with doubt, distrust and frank yawn. In vain, of course. Discount cards help significantly save personal finances. And money is not superfluous.

What discount cards give to its owner?

Material benefit! Buying goods in the store on a discount card, you save money earned by hard work. Agree, it's nice to realize that someone else cares about your financial well-being.

What's the catch?

Reasonable question: "Why does the store voluntarily curtail its own profit? Why does he need it?" In fact, this exemplary "step back" allows the company to move forward in its segment of the market far ahead, leaving behind the greedy and short-sighted competitors. After all, the number of buyers directly depends on the interest and personal benefits provided to them. In addition, word of mouth as an excellent form of advertising has not yet been canceled.

What discount cards are there?

- anonymous or nominal;

- with a fixed discount or with an accumulation system;

- at a discount for certain types of goods or for all without exception that are sold in the store;

- Plastic and paper (more convenient and durable, of course, discount plastic cards);

- free and paid;

- local for one particular store or universal, operating in the network of the same-named retail facilities of a particular city.

What is more profitable: a fixed discount or an accumulative system?

Once the established percentage of discount allows you to save a certain amount of money, but does not encourage the buyer to go to the store more often. Whereas the accumulative discount system stimulates a person to go to a favorite boutique. And every purchase for a regular customer becomes a kind of surprise. How much did the discount increase, what amount was saved? Despite the fact that most discount cards offer an accumulation of only 1 or 2%, but the probability of becoming a VIP buyer with the maximum possible benefits for purchases looks very attractive.

Where and how to get a discount card?

- to receive from the seller after purchase of the goods for the amount necessary for issuance of the card;

- buy in a favorite store;

- to accept as a gift, for example, on the day of the discovery of the object of trade, or from close people on your birthday.

Validity

Do not be under a delusion if you got a discount card with an unlimited time action. Practice shows: everything changes. And not because you are maliciously deceived, no. The market is multifaceted and unstable. The discount program will eventually require adjustments, the name of the company may change, as well as the profile and style of the store.

The optimal validity period for a discount card is one year, after which it is extended or changed to a new one.