BusinessManagement

Analysis of profitability in the conditions of innovative development

At the beginning of the 21st century, innovations are the main source of the economic growth of society. At the basis of innovative development of any state, as is known, lie new knowledge and technologies.

The implementation of a state-defined strategy for innovative development requires the integration of science and production. The factor analysis of profitability indicators in this case should take into account the efficiency indicators of the use of the achievements of scientific and technological revolution. It is clear that information and analytical support is extremely necessary at all stages of the innovation process.

Many scientists emphasize that the national innovation system is an important prerequisite for the successful revival of the national economy, its adaptation to the conditions of international competition.

The analysis of profitability indicators of the enterprise shows that the intensive application of information technologies in various spheres significantly changes the concept of the role of the human factor and information in modern society. More fully manifested new definition - national information resources, which become one of the weighty factors of the development of the industrial world.

As the analysis of profitability indicators shows, information in modern conditions acquires the features of a production factor, and does not replace innovation as a truly new addition to the technological warehouse of society. Thanks to information technologies, it becomes possible to significantly improve the efficiency of economic activity. This is achieved thanks to the properties of the information resource copied, and not reproduced, as it is with traditional factors of production. New systems of productive forces, based on information technology, are increasingly supplanting old forms in the advanced economies of the world.

It is quite obvious that the information industry has acquired a sufficient level of industrial features with a clearly expressed innovation model of development, a particle of which has grown substantially in the general structure of the economy of developed countries. However, according to the analysis of profitability indicators, as a result of an expanded advertising campaign to attract investment, there is a certain reassessment of the possibilities of its impact on overall economic growth.

In general, the structure of the information sector consists of four components:

- production of computer equipment, telecommunications and network devices;

- creation of an information product (development of system and application software, formalization of information in electronic form);

- introduction of industrial opportunities for generating information resources;

- improvement of industrial technologies, which provide a fundamentally different state of economic growth.

Successful first realization of the products of the first two components in the last few years has faced a quite natural decrease in demand, which was the result of a fall in the pace of introduction of the third component products as a result of the unpreparedness of the society to perceive the innovation in sync with the emergence of their proposal. As the analysis of profitability indicators showed, the use of the new toolkit was not provided with an adequate legal and regulatory framework, complicated by obsolete economic mechanisms. To the aggravation of the situation, the principles in the information sector have changed, which differ significantly from those established in the traditional economy. First of all, it concerns the formation of the prime cost and the price for the products of the information sector. The basis of capitalization of the subjects of this sector was non-material assets, primarily in the form of information technology and incomplete information resources, which led to a contradiction between the so-called "new economy" and the traditional one. Incompleteness of information resources consists in the existence in the information market of only tools for the modernization of other spheres - the completeness is ensured in the process of developing the information technology base by traditional economy enterprises that supplement the hardware and software component with an information product that reflects the subject area of their activities.

As the analysis of profitability indicators demonstrates, recent events that occur in the information sector confirm the erroneousness of the idea of its ability to continuously provide a growing innovation flow. It only creates a meta-instrument, adapting it to the needs of a particular subject area and use to speed up the emergence and introduction of innovations in it.

The study of problems of innovative development today is inseparable from the formation of a new socio-economic formation, the dominant mode of production of which is based on information technologies.

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