Update - what's this? Updates of "Yandex"

The promotion of Internet projects directly depends on the updates of search results, the results of which are made up of additional updates of the search system "Yandex", are analyzed, and the final result is expressed in the position that the untwisted resource takes.

"Yandex" uses various "robots" (virtual machines analyzing a certain part of the site) to collect information about sites that eventually transmit the information received for processing to the main server, and already during its update, new site positions are determined for certain requests.

What updates there are for "Yandex"

Promotion and the ratio of search engines to the site can be easily estimated based on the results of the search engine update, and the process itself in the translation from English update means an update. Upgrades are divided into four groups, and each of them performs its role in the search engine, but together they determine the state of the site, its position in the search result and the relation of the search engine to the project as a whole.

There are 4 types of "Yandex" updates:

1. Updating the reference mass and content on site pages.
2. The update of the TCI of Internet resources.
3. Update the search for "Yandex."
4. Upgrade directory sites "Yandex."

Reference and text updates of "Yandex"

The text update occurs simultaneously with the reference and transfers the found texts and links to the search database, which determines the place occupied in the search for a particular key query. A text update is a scheduled action, and if the text is added to the site today, and the update occurs the next day, then the article will not appear in the search, as the search engine for content and links simply does not have time to view the new text. If the owner of the resource adds new content to the site and the speed of getting into the search result is very important, you need to calculate the approximate date of the next update and find out if the robot will have time to look at the new page.

This type of upgrade takes 6 days on average, but these terms are not permanent, you can not verify the exact updates of "Yandex", so you should just use the free services that calculate the approximate update date.

Update of TIC indicators

The index of TIC depends on the number of links to the site, as well as the total mention of the domain (for example: www.help.ru) on other Internet resources, as a result of the analysis of these indicators, the resource is gaining popularity.

Owners of popular resources, endowed with huge indicators of this parameter, diligently monitor its growth and constantly monitor the correct updates of "Yandex", so that their incomes grow, but in the event of a decline in the TIC, the cost of links from their resources will decrease.

You can check the indicators for changes in TCI in different ways, but the easiest way to find out is to find out the data in the yandex.webmaster panel.

Updating the site's TCI (Citation Index) is an important event for all owners of Internet projects, since this event shows the popularity of the resource among the entire Internet. This event is the least predictable, and if any site optimizer can expect a text update once a week, then this will never happen from the TCI, so do not even try to guess the date.

Exact updates of the SERP

Each update of the SERP changes a lot, and if the resource after the last upgrade was on the first line for a specific request, it does not mean that with the next update it will not slide down to 5 or 10 places.

The search update is the most important process, during which Yandex fully analyzes the project, uses data from other types of updates (reference, text, etc.), browses each site on the cinematic core and outputs the search result. The described process of analyzing the site allows the principal to decide which of the sites should be in the first position, and who of them will be on the twenty-fifth for the same request.

"Yandex" does not hide the updating process and, if desired, can notify the webmaster about the beginning of the update of the SERP, for which you just need to configure this action in the control panel of the site. In addition to the system itself, you can refer to other services that are distributed on the Internet and inform customers free of charge about updating the search engine, directory and other services of Yandex.

Update the directory "Yandex"

"Yandex" has a directory and allows it only selected sites, and the rest if they could not get on free of charge, they can try to pay, however, even being in the directory, the resource does not get much advantage over other projects in getting to the first position.

Search engines divide sites according to the region of the company's location (that is, a resident of Surgut does not see an organization from Novosibirsk in the first position), but those companies that trade or services throughout Russia are referred to the Yandex catalog for assigning the site to several regions of issuance .

For non-commercial projects, entry into the catalog will be important due to the increase in the cost of links from their sites to the resources of customers and the more will increase the cost of the site when selling.

If you look at the Yandex site directory, then the update is the update of the site positions within the catalog system, where the first place goes to the project with the highest TIC index, and the rest are smoothly arranged for all other positions based on the citation index value of the site.

Methods for determining the update of "Yandex"

There are various services that will free of charge show past updates to the SERP, catalog, TCI, PR in Google and other changes in the work of search engines, but most importantly, they can notify if the correct updates to Yandex have started.

The update starts at midnight and can be delayed for ten and twenty hours, so you can start checking the positions at least in the morning, and better by the evening.

The update system does not work as many Internet users believe, for example: on the 1st of the month, the search engine is updated, but in this update, pages that were found before the 20th of last month are missing.

What to do after the updates of "Yandex"

Any update is a change, and the changes are either in a good way or in a bad way, so you need to react promptly and check how the search engine relates to the project at the moment.

Optimizers remember their site everything they do with it: they change, delete or add something, and all these changes affect the attitude of the search engine either in the positive or in the negative direction. Then the optimizer analyzes the changes and decides what to do next: continue actions or change tactics.

Example. The optimizer began to link from the internal pages of the site to the main, passed the update of "Yandex", and as a result, the main page did not go to the first position on the selected query, in addition, the embedded pages began to bring less visitors. The optimizer has to decide: return everything back and choose another way or continue and display the main page of the site in the selected way.

Undoubtedly, correct updates of "Yandex" should be constantly monitored, and it does not matter how exactly this will be done, the main thing is to understand the result and decide how to promote the site further.