The product range is ... Features of the concept

список наименований (типов) изделий, создаваемых в разных народнохозяйственных отраслях. The nomenclature of production is, in simple words, a list of names (types) of products created in different national economic branches. Its development is of particular practical importance. . Let's consider further, what can be the list of products .

Objectives

одна из важнейших категорий, используемых в производстве. The product range is one of the most important categories used in production. The list of kinds (names) of products is developed:

1. For planning the structure, rates, proportions of development of national economic branches.
2. Forecasting the volume of goods produced in value, in kind.
3. Formation of material balances.
4. Drawing up plans for the distribution of goods.
5. Establishment of links and registration of contracts between companies that manufacture products and their consumers.
6. Definitions of production capacity.

Features

In practice, an expanded nomenclature is used. : "Автомобили – 10 тыс. шт.". Example : "Cars - 10 thousand pieces." In this case, a specific number of trucks, cars is not indicated. список, утверждаемый в рамках перспективных планов. The enlarged product range is a list approved in the framework of long-term plans. It is specified in the current programs, depending on the structural economic links. At the state level, the enlarged nomenclature of the most important types of products is being formed. When developing programs within the framework of departmental and ministerial interaction, it is specified in accordance with the economic segment. The products produced by the enterprise must satisfy the demand of customers. In this regard, the formation of the lists takes into account the needs of potential customers. конкурентов. For this, the analysis of the market situation is carried out, the structure of the competitors' assortment is studied. Based on the results obtained, our own production is improved.

Assortment structure

In the activity of production associations, extended lists of goods of a certain name with special technical and economic characteristics are used. The latter include, in particular, power, productivity, dimensions, quality, etc. The range is characterized by depth, breadth, level of renewal, completeness. The latter is determined by the ratio of the actual number of product types to the volume specified in the specification or price list. Depth assortment - the number of positions for each type of product. The upgrade level shows the share of new products in the total volume put up for sale. The structure of the assortment is characterized by the specific weight of groups, subgroups, types, subtypes of goods in the amount of turnover.

Specificity of formation

весь комплекс производимых изделий. The range of products is the whole complex of manufactured products. It includes different types of goods. They are divided into types (assortment groups) depending on the functional features, cost, quality. In each of them, the positions are distinguished (brands, varieties). They form the lowest level of classification. Before drawing up the assortment, the company develops the concept. Directional construction of the proposal is carried out in it. As a basis, consumer requests from specific market segments act. At the same time, the assortment concept should ensure the maximum effective use by the firm of its raw, financial, technological and other resources to minimize production costs.

Control

Management involves coordinating interrelated activities: project and scientific, technical, research, organizational, service, advertising, etc. The management problem is the complexity of combining the elements to achieve the main goal - to optimize the nomenclature in accordance with the market objectives of the enterprise. If it is not solved, then the list of manufactured goods will include products that will be more convenient for the company's units than for customers. Assortment policy is considered one of the key elements of the company's strategy. Questions concerning the narrowing / expansion of the list of manufactured / sold products may have different solutions. This is affected by a whole range of factors. Among them are the industry features, the size of the company, the specificity of the commodity group, etc.

Planning

The art of correctly composing an assortment consists in the ability to realize already existing or potential material and technical capabilities in goods that, while making profit to the manufacturer, have a certain consumer value that satisfies the buyer. Simply put, the manufacturer does not just create products. It also forms a client base, satisfies the specific interests of customers. Planning is a continuous process. It lasts throughout the product life cycle. The company can not endlessly deliver the same products to the market.

Methods

An indispensable condition for the survival of an enterprise on the market is the constant innovation in the production of products. The main types of strategies include the development of goods:

1. Fundamentally different from the products of competitors.
2. With improved performance.
3. New type using previously produced products due to their modernization, equipping with additional devices and options.

Another way to upgrade is to reduce the release or withdrawal from production of goods that are not in demand.