How to find clients for intellectual workers

The basis of any successful business is the coincidence of demand and supply for a product or service. Of course, where and how to find customers depends primarily on the scope. For example, if the business is a point of fast hot food, then it is worthwhile to look for buyers in crowded places (railway stations, large educational institutions, business and office centers). For goods in general, there are whole theories that help to understand how to better choose the location of the company, how to build relationships with partners, how to organize the layout on store shelves. Attraction of buyers depends on many factors: from sensory (music, packaging, smells), price, seasonal and other.

A little different with services. The basic rule for them: availability at the right time in the right place at an affordable price. Let's try to consider the main ways how to find customers freelancers and representatives of intellectual work. At first glance, for "free artists" everything seems quite simple. There are exchanges of freelancing, scripts, articles, photoshoots. You can both sell finished products (texts, pictures, photos, programs, templates for websites, etc.) to them, find customers for future projects and long-term cooperation, and study the market. But when working with stock exchanges, you need to take into account a few nuances. Firstly, the newcomer is more difficult. At large portals, registration is free, but the opportunities for free membership are very limited. Therefore, investments in payment of "membership fees" will be required. The cost can be very different, but on average (let's take the portals for translators) it is about $ 100 per year. In this case, orders are not guaranteed. Secondly, there is a very tough price struggle on the stock exchanges, a strong dumping. Therefore, to promote, for the development of a portfolio, as a parallel small income can be viewed portals. But we need to understand how to find customers directly, solvent and serious.

Many representatives of liberal professions most often do not reach their hands before making their website-business card or portfolio. And this is one of the most win-win ways to find customers. Of course, the site needs to work - promote it, position it. But the result will surpass all expectations. Having a site with high positions, you will not be anxious to look for the recipients of your service. Customers will find you. It is important only to understand what they are looking for and to offer them a suitable solution. The same can be attributed to the recommendations on how to find clients for a lawyer. To the venerable, authoritative queue will be built. But young and beginners need to try to create a name for themselves. Do not hesitate to ask for a letter of recommendation. In the sphere of legal services, even more important than in others, is word of mouth. That is, if you qualitatively rendered a service (be it enterprise registration, divorce process, division of property or defense in court), be sure that you will be recommended to friends and acquaintances. The phone of a reliable lawyer, like a high-class dentist, is passed from hand to hand.

There is another way: regular publication of ads in newspapers or on bulletin boards. Think about where and who needs your services. For example, the services of a nurse at home, a nanny, a masseur, it makes sense to offer where mothers with children gather: for example, in or near polyclinics, in family newspapers. But the translator is unlikely to find customers in this way. Business customers are much more important for him. Therefore, he needs to publish his ads on profile sites, in specialized publications, on portals, where businessmen who are engaged in the export and import of goods are looking for information.

Should I include a price in the ad? It also depends on who is addressed to the service. If the private, as a rule, poor people, the price should be indicated especially if it is competitive. If the service is addressed to enterprises and business people, where the formation of value depends on many components, it is better not to do so. Too low (by their standards), the price can scare away wealthy customers.

By giving any advertising, it is necessary to consider who will (and when) the potential recipient. Promotion of legal services, for example, will be justified in the context of business life, during the working day, in business publications. But to advertise the travel agency is more appropriate in the entertainment press, on the air of family programs. The analysis of competitors' campaigns will also give you rich food for thought and will teach you a lot.