The famous Dutch beer Heineken: a hard way to recognize

Nowadays , Heineken beer is considered the most famous beer in the Netherlands. But few people know that for this he needed to go through a rather difficult path.

A bit of history

It all began in the 19th century. In those years, the country was full of drunkenness. People drank a lot and often. Beer was then not in honor, and lovers of such entertainment used the only alcohol at that time - gin. This and used a young businessman Gerard Heineken. His mother gave him the largest brewery in the country, and the twenty-two-year-old decided to make her famous throughout the world. It was here that the first Heineken beer appeared. The young master approached the matter wisely. To begin with, he tried to figure out what local beer is inferior to the famous German drink. For this he carefully studied the experience of Bavarian specialists. It turned out that the difference lies in the technology of cooking. Then, instead of riding, he began to use grassroots fermentation. It turned out a lighter drink with a soft, delicate taste. Now the beer has ceased to be a "swill for the hard workers". It was already with pleasure bought by these gentlemen. And the price of the drink was such that only wealthy people could afford it. So Heineken beer began its triumphal march across the country.

World Recognition

The company's revenues grew at an astonishing speed. This was largely promoted by the political situation. At first, the war of 1870 blocked the way to the Dutch market for the most important competitor, Bavaria. After that, all breweries merged into one corporation, and Heineken beer became the only product of its kind in the domestic market of the country. Further development of production proceeded in calm conditions of complete monopoly. Specialists strictly monitored the quality of the products, and this gave its results. After a while, the company's management decided to make a statement in Europe. Surprisingly, the entrance to the foreign market was very successful. Drink is not just pleasant, but also won many prestigious awards. The famous novelty was even served for bottling in a well-known restaurant on the Eiffel Tower. But the company did not stop there. Soon the specialists of the company developed an unknown yeast variety. It was immediately patented and was the main distinguishing feature of the new drink. Further innovations touched the cooling system. Reconstruction of the factories went at full speed, and in the declining years in the hands of Gerard Heineken was already the largest in the Netherlands brewing company.

Unusual containers

Since a long time, the only container for beer was a barrel. This drink was mainly sold for bottling, so only a barrel of beer could be packed. As a rule, it was a wooden container of a rather large capacity. To drink such a quantity to one is quite difficult. In addition, it is worth noting that beer is a drink that must be consumed immediately after uncorking the container. After a short time, he loses his taste. Perhaps, therefore, over the years, smaller containers appeared in the form of hermetically sealed cans and bottles of different capacities. But experts from Heineken decided to restore the old traditions and developed for sale a barrel of brand-new beer. It was a container, consisting of a metal casing, a crane and a device for regulating pressure. The principle of operation of such a keg is simple, as well as all ingenious. Inside the container there is a small canister filled with activated carbon and equipped with a special cap and valve. It is something that allows you to maintain the pressure inside the tank. This provides a constant head and makes it possible to use the contents until the last drop.

Opinions from

Nowadays in almost any store you can find Heineken beer. Reviews about this drink are mixed. Someone considers him vile and unpleasant. But most buyers agree that this beer is worthy of respect. First of all, its natural composition and absence of any preservatives are emphasized. Then consumers pay attention to a pleasant taste. Light sweetness, complete absence of bitterness and a delicate bread aroma are able to please even a gourmet. Such a drink is well poured into a special glass. Amber liquid color and thick, abundant foam instantly cause an irresistible desire to try a beer. Some say that after three or four bottles, bitterness is still noticeable. In this case, one can advise only one thing: not to lose sense of proportion. There must be a limit to everything. In large quantities, even the most delicious drink can cause disgust. Many buyers compare the famous Dutch beer with a good car. It is of the same quality and worthy of respect.

For a large company

More and more recently, young people choose beer as the main drink for their parties. This has already become a tradition. And in the men's company, beer continues to be in demand. At such meetings it is very inconvenient to use small containers. A lot of empty bottles and cans under your feet creates obvious discomfort. To rule out such situations, Heineken has launched beer in kegs. This container proved to be very convenient and much to taste. Heineken fragrant beer (5L - classic version) is a steel barrel with a special crane mounted in the top cover. Drink can be poured into glasses or special beer glasses. It is interesting that such beer after the opening of the package can be stored and be fresh for as long as 30 days. It is very convenient and practical. In ordinary packaging for such a period, the beer spoils and loses all its characteristic properties. A large package with a specially built-in compressor allows you to always have a favorite drink at hand and not worry about its quality.