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Shopping center "Budenovskiy": shops, mode of operation, scheme and testimonials of visitors

Is there an alternative to modern branded hypermarkets when buying digital equipment? Can an average business compete with a large business for its "own" buyer? A practical answer to these conceptual questions can be the work of the shopping center "Budenovskiy" on the highway Enthusiasts (Moscow).

As experience shows, you can compete by motivatingly opening departments in a modern shopping center, convenient for the buyer (TC). It is important not just to create large retail areas, but also to arrange them conveniently for the buyer. In addition, it should be taken into account: the possibility of large purchases and their volume are stimulated by the availability, convenience and throughput of the car park belonging to the shopping center.

By the way, when designing the Budyonovsky, all this was foreseen.

Shopping center "Budenovskiy" as an example of the organization of medium business

The effectiveness of the TC in question is largely determined by competent marketing planning. Several important conditions have been met in the organization of medium-sized businesses in the framework of the shopping center. We denote them by:

- a clearly defined, demand-driven line of trading activities (sale of computer, as well as digital equipment);

- in the shopping center "Budenovskiy" in Moscow, the range of products from manufacturers that are in high demand in the market (AcerAMD, Apple, Asus, Canon, Dell, Epson, Fujitsu, Hewlett-Packard, Lenovo, LG, Microsoft, Philips, Samsung, Seiko, Sony, Toshiba, Intel);

- democratic market prices for machinery;

- each of the 220 stores has its own know-how in the trade;

- Convenient location (in this case - within walking distance from the metro station "Highway enthusiasts");

- parking (free);

- maximum comfort for buyers (in the shopping center there are two cozy cafes with very democratic prices).

Operating mode

What determines the mode of operation for the shopping center "Budenovskiy"? There are several criteria:

- Average statistical flows of customers;

- a significant number of tenants;

- a complex spatial solution of retail space;

- modern trade infrastructure;

- Performing the protection of their functions.

Its shopping areas are open to buyers daily (including on weekends and on public holidays) from 8-00 to 20-00.

Address of shopping center "Budenovskiy"

In this article we will get acquainted with the organization of work of this center. Of interest are the concept of its creation, the distribution of the area, the choice of a contingent of tenants, effective planning of areas, the system of internal vertical communications of the shopping center "Budenovskiy". The address of this specialized shopping center: Moscow, Budyonny prospect, 53.

For clarity, we present your attention to the map of its location.

Transport connection

Owners of the shopping center successfully introduced it into the city infrastructure (as is known, the efficiency of the shopping center concept is reduced at times due to inappropriate placement). The object we are considering has been constructed quite sensibly. It is important that the current urban transport interchanges make it as easy as possible for visitors to go to the shopping center "Budenovskiy". How to get there from metro stations? We answer the question:

- from the metro station "Shosse Entuziastov" to the shopping center can be reached by tram number 8, 24 or 37, after one stop;

- trams 34 and 36 go from the station "Semenovskaya" to the shopping center;

- from the subway "Aviamotornaya", as well as from the New Kazan Square, buyers will be transported by tram 8, 24 or 37;

- From the metro station "Vykhino" there is a trolley bus №30;

- From the station "Perovo" to the shopping center there are trams number 24, 34 or 37;

- from the metro station "Novogireevo" - trams №№ 24, 34, or 37

- From the Kursk railway station - tram number 24.

We presented 7 variants of trips for shopping. As you can see, it's quite easy to get to the shopping center "Budenovskiy". The opening hours of the shopping center are the same daily; There is no lunch break, and this is convenient for customers.

Who is the owner of the shopping center?

The effectiveness of the shopping center is based on the balance of interests of the owner (developer), trading organizations (tenants) and, of course, buyers. A convenient tool to ensure the main activity of the shopping center is the official website. What strikes you when you analyze it? In the area of influence on the trade flows of households and the total lease area, this shopping center clearly exceeds the microdistrict value, it can be attributed to the district.

However, the limited information presented to readers is striking. Generally speaking, the lack of openness is a problem of a transitional economy. A characteristic feature of domestic business is the lack of information provided to the general public about the owners. Indeed, the laconic "we" of the people who own the shopping center "Budenovskiy" are veiled. Although experts say that for this type of shopping centers, their number usually ranges from two to six.

A convenient interactive interface from the developer

Nevertheless, the organization of the Budenovskoye developer is deserving of respect for promotional activities for the promotion of the complex, as well as for promoting the goods of its sellers-tenants. An unnamed developer organized effective communication of sellers with buyers through the official website.

Without leaving the house, a potential buyer visiting the official website of the shopping center on the Internet, selecting the "Scheme" section on it, sees not only the location of the main trade sections (there are eleven), but also the actual placement in each section of the tenant entrepreneur, his Name, product range, contact numbers. Before the buyers the distribution of the shopping center "Budenovskiy" is presented. The interactive scheme is compact and convenient.

About groups of goods sold in the shopping center

From the point of view of the buyer, the choice of the product of interest - digital technology - is facilitated by information. It is sensible to get acquainted on the eve of visiting the shopping center with what departments it is worth looking for the product of interest. In the "List of goods" section, the assortment sold in the shopping center is grouped according to the main categories:

- GPS;

- Automotive equipment;

- accessories for PC;

- household video and audio equipment;

- video and photo equipment, accessories;

- External USB-devices, Bluetooth;

- game consoles and accessories;

- accessories for PC;

- computers in collection;

- PDAs and accessories;

- mobile phones and accessories;

- multimedia and software;

- Notebooks, accessories, accessories;

- office equipment;

- Tablet PCs and accessories;

- radio equipment;

- connectors, adapters, cables;

- Consumables, stationery;

- servers;

- network hardware;

- video surveillance and security systems;

- telephony;

- services;

- Input Devices;

- pure media.

A product that interests a buyer becomes visible on the site when the desired category is displayed. At the same time, a list of subcategories will open, which, in essence, represent the segment of the assortment of goods of interest to the buyer of the "Krasnoarmeysky" shopping center. For example, when purchasing a monitor, a person sees the names of thirty sections where they are sold. He can, according to the scheme, pre-rationally designate his route along the huge shopping center.

Tenant entrepreneurs

As you know, many users prefer to buy products of famous brands. In the walls of "Krasnoarmeysky" there are firm stores Apple, Asus, Sony, Toshiba.

Dozens of tenants are united by the shopping center "Budenovskiy". Shops, working in it, are well established and have their own clientele. In particular, COMDES, EnterNOTE, LAPTOP, RD.COM, RE: STORE (partner of Apple), TFK, "Vobis", "CIBER [net]", "KIT", "Parity-94 "," Polaris "," Radio engineering-K "," Regard "," Respect "," Sibiuss ", SCM" PortCom "," Stalker "," StartMaster "," TVIKLAB "," Digital World ").

About the buyers of the center

The leading direction of sales of the shopping center is computer hardware.

"Budyonovsky" deservedly in demand from users who want to buy a PC that suits their individual needs. Prepared and trained salespeople are also good advisers. They can skilfully tell the buyer the right model of the laptop, tablet. The buyer knows: after visiting the shopping center "Budenovskiy", he will be able to immediately get several projects for picking up his future PC, choosing from them the optimal, ensuring both the required performance and reliability.

The choice of the computer will complement a wide choice of office equipment and accessories. And right here, in the shopping center, you can pick up an ergonomic computer desk and an armchair. Extremely large range of photographic equipment: from amateur to the equipment of professional photo studios.

Here you can also satisfy the most exquisite taste of gourmets from mobile telephony. Decent economy begins with the price of 4000 rubles., The level of "classic" is estimated in the range of 4000 to 10 000 rubles, and, finally, an elite category, the cost of which starts from 10 000 rubles.

Fans of computer entertainment will be impressed by the choice of game consoles: Sony Playstation, Game boy, Nintendo, Wii, PSP, XBox, Dendy, and a range of games.

About reviews

Any inquiries of the consumer can satisfy "Budenovskiy" shopping center. Customer feedback deserves attention. As you know, when planning any large purchase (and the purchase of digital technology is exactly this), a prudent buyer first gets acquainted with the average market prices. Obviously, sellers-tenants do not say a fixed price. Therefore, buying a quality product and hearing from the seller an inflated price, you should not get lost. From the reviews it follows that in such a situation, buyers using a smartphone connected to the Internet, clearly demonstrate the real price to the seller. After that, the price goes down, and the long-awaited purchase becomes a reality. In a word, we should bargain in the Budyonovsky.

Conclusion

The format of the shopping center is very much in demand today for the development of medium-sized businesses. As the experience of the shopping center Budenovskiy demonstrates, the concentration of commodity digital equipment and its services under one roof is a positive phenomenon.

If in the last century the development of medium business was determined by the organizational form of the market, in the 21st century it was replaced by a more effective format - a shopping center. In the shopping center "Budenovskiy" for the buyer all conditions are created:

- Information Support;

- consulting support (trained salespeople, based on performance and reliability criteria, will prompt the buyer, the office equipment of which bundle and brand they need);

- bundling support (compiled at the request of the customer, the computer configuration project is realized here, in the shopping center, having made such an order, the buyer at the agreed time buys the claimed assembled PC);

- service provision (here, under the roof of the shopping center, warranty and post-warranty repair of digital equipment is carried out, and also components are sold and ordered);

- installation (after-sales) security (by purchasing equipment, the customer here, directly in the shopping center, has the opportunity to order installation on-site, setup, additional firmware, etc.);

- transport support (if necessary, the acquired digital equipment will be delivered to the place of operation at a time convenient for the buyer).

Proceeding from the above, it is not surprising that the shopping center "Budenovskiy" has prospects for growth in the number of buyers.

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