Promotional stretching as a method of attracting the audience

Promotional stretching is performed in the form of a web with information displayed on both sides, and using a cable-based design is placed above the carriageway.

This kind of advertising allows you to inform about the emergence of new products, various actions and events that are characterized by a limited period of time, such as sales, opening of outlets, concerts. It can be used to indicate the location of an object, for congratulations on memorable events and holidays.

The secret of efficiency

Advertising extensions, photos of which are presented in the article, are designed for the attention of pedestrians, drivers of vehicles, passengers and ordinary car owners. The location above the road provides greater perception, and accordingly, efficiency. Given a significant flow of machines, it is possible to reach a large audience and receive multiple views of the advertising message, which is printed from both sides of the design. Laconic format provides greater attention and storage of the information provided. Due to the frequent replacement of constrictions, there is no addictive effect and there is no annoyance to the audience from bored advertising. It is possible to use for one-time and multiple announcement of an event.

Varieties

As a material for manufacturing, silk and cotton are most often used. The last option uses the screen printing method. With it, the borders of the image from the layout are printed in full size, cut out and act as stencils for the fabric, pre-sewn design. After that, the information is described. Among the shortcomings is worth noting the lack of photos and color transitions, since the layout contains only distinct outlines. The period of operation of the cotton variant is no more than 10 days.

Silk advertising stretching is designed for longer use. It has great resistance to various precipitations and exposure to sunlight, while the guaranteed life of its operation is 30 days. Production is carried out by means of thermal printing: a special image with a full color scale, which is imprinted on the canvas with the help of a roller press, is transferred to the transferring special coating. To reduce the degree of transmission, a white cloth is used, located between the outer sides of the structure. The main advantages are the ability to use bright photos and in a long-term use.

Features

Promotional advertising differs with a small space for information placement and a limited location, therefore, to improve the perception, the most important data in the form of one or two lines should be present. Large font is used to highlight the main part of the message, which should be visible from a distance in all weather conditions and have a legible font. As practice shows, bright letters combined with a contrasting, but homogeneous background are the optimal combination.

It is not always rational to place small logos of companies and sponsors, as they can merge with each other. To improve the perception, light devices and overhead parts are also used, which also increases the visibility at night. The use of such elements is allowed at the legislative level.

Who Uses

The production of advertising extensions is most in demand among owners of shopping centers and large stores, organizers of various events. Also on such constructions it is possible to meet information about services and discounts in the sphere of finance, insurance and real estate.

In other words, this type of advertising is the best option for notifying about various promotions and for promoting the services of companies.

Installation

For the installation of stretch marks, a special license is required to carry out these works, therefore it is performed only by authorized companies. Advertising banners, stretches on independent supports using cable elements are fixed. It is also possible to attach to buildings nearby. The number of supports varies depending on the width of the road.

disadvantages

Despite many advantages, there were some drawbacks, among which one should note the awkward format, which has an advertising banner. This type of advertising is limited in the possibility of implementing design ideas. Another disadvantage is the lack of illumination, although this problem is solved with the help of overhead lighting elements. Careful development of stretching and a competent layout allow achieving a high level of efficiency.

Promotional promotion: increase in efficiency

Getting the maximum impact possible in several ways, the location of the advertisement is of particular importance. It depends on the cost of placing a waist and the effectiveness of advertising. Do not forget also about the number of other elements in the leased area and the speed of passenger traffic. With regard to the efficiency of the location without taking into account the target consumer, the most relevant today are the highways. This is facilitated by a constant increase in the number of cars, and, accordingly, congestion.