Popular Russian blogger Tanya Lieberman: biography, activities, family and personal life

A girl from the province, a famous blogger, an Internet star, the owner of a successful business - an extraordinary Tanya Lieberman. Her account in Instagram includes more than 80 thousand readers, with whom she shares her thoughts, positive emotions and bright pictures of her life.

Facts from biography

Tanya Lieberman was born on October 24, 1984. Since childhood, she dreamed of working in glossy publications, successfully graduated from the journalism faculty in Tyumen, conquered Moscow, trained in the journal Seventeen. However, when the fuse of the first impression of the world of journalism poured out, the girl thought about her own prospects.

In 2009 she began to blog in Livejournal and dizzily quickly won the recognition and love of readers. Having moved to Tel Aviv, she radically changed her life. The girl plaited the dreadlocks, left the Moscow company "Podium" and opened her own business: the online sale of oriental exotic ornaments.

Lieberman promotes the bright creative bijouterie Jerusalembazar.ru. The project, which opened in October 2009, caused a huge stir among the regular readers Tanya Lieberman. Today the girl concludes contracts with many designers, finds them for the most part independently, promotes, as likes to wander on the benches of Tel Aviv.

In the spring of 2012, the family of Tanya Lieberman and Misha Peisakhovich was happy with the addition - Michal's daughter was born. And two years later - the son of Yankel. My daughter became the star of my mother's blog and the favorite of the readers. Often the pages flaunts a pet - the dog Hanuka.

Activities

Tanya has gained fame thanks to her blog in the "Live Journal", now the army of her fans in social networks - it's tens of thousands of people. Since 2012, Tanya Lieberman is engaged in wedding design. Conducts master classes on the compilation of floral compositions, now and abroad, not so long ago in Yekaterinburg, and in January this year - in London. With her light hand, she saw a light floral design project for Flowerslovers weddings. Later, a beauty salon was opened. Development of business in Israel is not engaged, believes that making money easier in Moscow. Flowers are a favorite hobby and "side" business, and the main thing is the Jerusalembazar store, where products of designers from Israel are sold: decorations and ceramics.

She happily covered the process of building, arranging and finishing her own house in the Moscow suburbs on Novorizhskoe highway.

Tanya Lieberman, whose biography resembles the fairy tale about Cinderella, before devoting herself to the jewelry store, worked for Podium as a personal assistant to the founder. In this case there were advantages: an interesting business, an excellent leader, the availability of free time and image image. But the work was not really to my liking. Probably, that's why Tanya decided to leave and go to Israel.

Schedule

Tatyana works for the most part at home, but two shops and opportunities for holding master classes do not allow her to stop at what she has achieved. The schedule for Lieberman is pretty tight, but for all her employment she successfully copes with her mum's responsibilities and business. Not so long ago baby Michal hired a nanny. In any case, the kids need eyes and eyes, and even if they are with a nanny, mom does not relax. Regularly takes children on working trips to other cities.

Jerusalembazar

Jerusalembazar jewelery online store is a unique project, bright jewelry and original works. The stones that adorn most of the items are fascinating. Admire the assortment presented in the store, you can at periodically working showrooms in the center of Moscow.

How did the idea of selling jewelry from Tel Aviv come about? The jewelery market in Israel is full, the choice is huge. Making jewelry is a national hobby, all girls are doing something. Often there are original, memorable things from beginning designers. It is with such talents that Tanya Lieberman tries to cooperate. Her first partner was Sigal. Then Tanya Lieberman, a celebrity, decided to take a chance. I brought her work to Moscow: silver jewelry with semiprecious stones. The products were sold out on the first day.

At first, she did not think that she could provide herself with the jewelry business, she planned downshifting for money from renting an apartment. But people immediately liked the project. The readers of Tanya's blog quickly appreciated the store. The project resembled her blog, was interesting, beautiful and personal. Tatiana served everything with an exceptional taste: assortment, pictures, photos.

Today Tatiana puts in her work all the forces, which gives rise to sales. The income, of course, exceeds by several times the office salary. At the same time, not a penny was invested in the advertising of the store, only ZhZh-shny PR and word of mouth were used.

Why did she choose entrepreneurship without investment?

When Tanya started her business, she had no children and husband. Her dad - a successful entrepreneur from the Tyumen region - always believed that online is impossible to make money. Probably this spurred the girl. In the Lieberman family, everyone has certain entrepreneurial talents. Grandma Tanya, for example, is also a businesswoman at her 78th birthday, her business has been working successfully for 22 years.

Tatiana Liberman's business was initially risk-free. Growing up slowly without large investments, she invested only what she earned with the same thing. There was no choice, because at that time there was nothing to invest. Business without investments can be done only on social networks. Tanya Lieberman had her blog in LiveJournal - a free advertising platform, and began selling jewelry that she had brought from her trip.

Investments amounted to almost zero amount, equal to the cost of five earrings. After the sale of the first products, she again made a purchase for 15,000 rubles. I got 45,000 rubles then, half paid for the apartment. Gradually, small investments paid off. Plans for the opening of the store at that time was not yet. I just wanted success, as Tanya Lieberman herself says.

This shop

All major projects and events of Tanya Lieberman are held in Moscow. In Israel, the spouses do not have permanent housing, so it is time-consuming to spend there problematically. The increase in the assortment prompted Tatyana to open an offline store. He began work in the autumn of 2014 in Moscow. At this time, the girl already wore a second child under her heart, actively led the business, organized the opening.

To conduct all sales in a site mode became impossible. The store was opened immediately, as soon as the first opportunity appeared, and risks were reduced. Online and offline purchases are not similar - different assortment, different atmosphere, pricing policy. If a visitor visits the site, he chooses a specific category and focuses on the model that he needs. At the same time, he does not see anything at the same time. There is no consultant on the site who will share additional information.

On the opening of the offline store the spouses have not regretted, as the popular Russian blogger Tanya Lieberman says. Creating a small cozy shop-shop, which is nice to go, it was an interesting experience for them. Today, before the family business is the task - to get out of the state of "business on the knee."

About the blog

How did the diary for Tatiana Lieberman's friends grow into a platform with thousands of audiences? At first the girl wanted to write incognito. I started LJ, when I aimlessly spent the last days at IKEA. The work was uninteresting, it was necessary to leave, it was necessary to fill in time with something. Then Tanya still lived in Yekaterinburg. She later moved to Moscow, worked for a long time on an unremarkable job, while subscribers were added to LJ. Over a thousand.

Than Tanya hooked her audience?

At that time Tanya Liberman blogger had a small salary, in Moscow she rented a modest room at Voykovskaya and worked as a secretary. There was not much to write about: did not make reviews of cosmetics or fashionable clothes, did not travel. But she wrote great with charisma and a crazy spark, simple events served as extraordinary. It was interesting for people to read.

Relations with the husband

Mikhail, Tatyana Lieberman's husband, is formally on a maternity leave today. Together the spouses are engaged in family business. And Michael invests much more power than it was necessary at the main job. He motivates his wife and his family. Why was it decided that the husband should part with the main job in a prestigious company and take up the store of his wife? At a certain point, business began to bring more money than wages. It became clear that the matter needs to be developed. In addition, the couple moved to the suburbs, and continue to work in Moscow became physically very difficult. Children in this family come first. Tanya Lieberman, whose wedding was held in the spring of 2011, plans with her husband a family business so that she and the kids can and do make money.

Paysahovich-Lieberman is a very loving couple. Together they make decisions, think alike in global, fundamental, vital issues: relationships with children, the desire to live outside the city, planning the family budget. Many issues can be solved calmly, without clarifying the relationship and not looking for endless compromises, but sometimes they have different opinions on minor issues.

Hourly parenting is not for me

The daughter and son of Tanya Lieberman have a very small age difference - two years. The second child was also planned and desired. We gave birth to the first and immediately wanted the second. In Tatyana's opinion, one should receive joy in the process of raising children. You can not focus on difficulties, in which case you risk not having fun, especially in parenting. "Hourly parenting is not for me," says Lieberman. The family has a nanny. At the same time the girl clearly understands that combining the upbringing of children and business is very difficult and not necessary, since both will be done poorly.

The Tanya Lieberman family clearly shares the time when it is necessary to deal with children, and when - work. Self-denial loses its meaning if the woman no longer enjoys communicating with the child. The unhappy mother is a sacrifice that nobody needs, especially children.

People themselves create barriers that prevent them from being happy

Tanja Liebermann (Tanja Liebermann) - today it is a personal brand, an example for imitation. She feels her responsibility, increasingly brings positive things to the masses and does not express negative in social networks. Sometimes, like all people, gets upset, writes evil posts, but on the whole sees no point in suffering for the public. Lieberman believes that it is worth focusing on the positive, learning to be happy, easy to perceive life. Of course, real problems can not be handled. But most often people limit themselves, prevent themselves from being happy. Therefore, Tanya considers herself responsible for demonstrating to people that to live happily and harmoniously is quite real. She is not afraid to fulfill her dreams and live as she wants. All this is described in detail by the girl in her blog. That's it, the story of Tanya Lieberman.