Alisa Chumachenko: biography and personal life

Alisa Chumachenko became famous after she managed to found and become president of Game Insight. It is well known to experts in the gaming industry. She is considered the leading expert on the territory of the Russian Federation in the field of online games and games popular in social networks.

Beginning of the work path

At the age of fourteen, Alisa Chumachenko began to join the art sphere, as she was from a family of circus theater-goers. For 10 years she performed in a circus on ice.
Alisa is a graduate of the directing faculty of GITIS.

Being an active player of "Fight Club", she started a lot of contacts in this get-together. From her words, she was so deeply involved in the game that, even when she was nursing a child, she did not stop the other hand playing on the computer.

In 2004, Alisa Chumachenko, whose biography became closely associated with the gaming industry, got a job in a small company IT-Territory.

At the head of this team was the soloist of the group "Hands up" Sergei Zhukov, who decided to create one of the computer games - "Territory".

Starting from the position of secretary, Alice quickly moved to the PR-department.

In a team of marketers

In 2007, she already worked as a vice-president for marketing and advertising for Astrum Online Entertainment, the largest gaming holding company in Eastern Europe, to which a small company gradually developed.

Alice managed to form a highly professional team of marketers, who was able to make a real contribution, as a result of which the holding's financial indicators began to grow steadily. It launched dozens of free-to-play MMOG projects.

Since 2009, this holding has become an integral part of the company Mail.Ru Group, Alice in her place was not found and she was "overboard".

As she explains in one of the interviews, there were three options for her continued existence. Engage in work in a company, engage in charitable activities, or start your own business.

Having stopped on the last version, Alisa Chumachenko created the Game Insight company in six months, specializing in the development of games used in mobile devices and social networks.

The newly established company

Game Insight almost immediately went to the forefront of the social games market, and soon in the line of mobile applications. From the very beginning, the project was conceived as an incubator of game startups.

The team decided to develop business outside the Russian Federation, using the Facebook platform.

2011 was marked for the team Chumachenko release of the game using a mobile platform, micropayments from which brought the developers the opportunity to earn an amount equal to a million dollars.

To date, GI is recognized as the leading developer and publisher of games that use mobile and social platforms.

The team includes 800 employees, of which 600 are engaged in the development of projects, and 200 - management.

Over the last year, more than twenty million people have used Game Insight.

About Game Insight

In 2011, Forbes magazine wrote that Alisa Chumachenko is quite a famous figure in the online business.

Currently, the board of directors of the company is headed by Igor Matsanyuk, previously he was the president of Astrum. After leaving the post of the company's president Alisa Chumachenko, this position was taken by Maxim Donskikh.

In 2012, the company's office was opened in San Francisco, where eight to fifteen employees worked. A little later, the company's representative offices appeared in such large cities as Novosibirsk and St. Petersburg.

In the summer of 2013, Alisa Chumachenko and Igor Matsanyuk were together on the cover of Forbes magazine.

In 2014, the US office was closed, and the headquarters from Moscow was moved to the capital of Lithuania, "to strengthen its presence on the European continent, as the most key market."

In the same year, Game Insight, according to Forbes, entered the top 10 of the largest Russian companies working in the Internet.

In the rays of glory

Alice Chumachenko, 35, is ranked 21st in the list of the richest Russian women, according to Forbes magazine, her 35th birthday, a photo of which is adorned by some Russian and Western publications, with a fortune of $ 90 million.

The portfolio of the company headed by her includes over forty different genre projects. In the world more than 230 million people have ever appealed to the games released by this company.

Chumachenko is a laureate of the "Entrepreneur of the Year" award, founded by Ernst & Young. 2012 brought her victory in one of the nominations ("Fast-Growing Business").

In the same year, "Forbes" recognized it by its version as the manager of the year.

At one time, she was included in the list of ten women leaders who were recognized as the sexiest in the world.

The launch of the meaker space in Vilnius

In 2015, news reports reported that the founder of Game Insight in Vilnius was Green Garage. Alisa Chumachenko had already invested 200 thousand euros in this project and planned to invest about 100 thousand euros.

The Green Garage includes three parts. The first part includes the meaker space, which has modern equipment. The other part consists of an electronic laboratory. The third one is from the training center.

As explained by Chumachenko - Green Garage is "a hall where classes should be conducted." He can visit the makers one-time, or on the acquired subscription. The cost of a month's visit to the maker's space is about 80 euros.

Since the opening of the meikerspace, it was immediately planned to launch various paid events and educational courses.

If the project is successfully implemented, a similar structure is planned in Kaunas.

Alisa Chumachenko, private life

Alice has been married for over 10 years, raising her son. He is fond of horse riding, seiling and shopping.

A favorite accessory is designer bags. Most of all she likes the brand "Chanel", from cosmetics - Valmont. Most of all the pleasure she, from her words, gets when visiting Paris, Vilnius and Moscow.

Alisa Chumachenko, whose husband constantly gives her all-round support, alone could hardly have achieved such impressive financial success.

The main recommendations for building a business were obtained from her husband, who achieved good results in this direction.

Alice says that she constantly watched how her husband Igor Matzanyuk communicates with partners, how he conducts business phone conversations and the like.

The main in their relationship, she believes, is the same type of thinking with her husband. In its success, it also sees its merit.

They listened attentively to each other, "tuning in to the appropriate wave."

Alisa likes to do household chores. She cooks well, she often pampers with home-made fried cutlets.

At home Alice holds two dogs and three cats.

From the statements of A. Chumachenko

Alice does not avoid media correspondents, but in her interviews it is almost impossible to find information relating to her personal life. At the same time, she is happy to share her thoughts on ways to achieve success in business.

She expresses a lot of interesting things in social networks. In "Twitter" it can be found under the nickname Neudachnica.

On the venture market in Russia, she said: "It differs in that the founders on it often become" dreamy cosmonauts "."

They have an erroneous opinion, according to which the investor ostensibly enjoys spending his finances, watching the money spent by the company (namely, the founder, that is, the concrete person) "for investments in promotion on the market" and "construction of space history" While, as a comparison, "Twitter" or "Elon Mask" is taken, but in reality the project is "stumped". Getting out of the opportunities is getting smaller.

It seems to such "cosmonauts" that Chumachenko is ironic that the investor is happy in getting his share, but in fact often it must be calculated from zero.

So far, Alice spends a lot of time in the virtual world of games. Running the test of one of the applications, she managed to spend three thousand dollars, while on average the player's account is from three to five dollars within a month.