Organization of Events, Event

HOLLYWOOD CORPORATE.

On December 23, friends came to me on Friday because of distant boundaries, and they wanted to drink beer in a beer restaurant. I must say that I was unpleasantly surprised that day, and my friends are completely shocked when New Year's corporate parties were held in all 7 beer restaurants in which we stopped . More precisely - in 5 - corporate, but in 2 there were simply no empty seats, and there was an hour's turn for one and a half. Event the market is on the rise - I thought, and the joy of my colleagues calmed my soul a little, although we did not get to the beer restaurant.

Indeed, the New Year holidays are the hottest time for the Event of Business and it is on these days that some agencies and restaurants earn up to half of the revenues for the year.

And what happens to the market at other times and how does the quality of events correspond to the quantity?

At the National Event of the year the "Event" was nominated at least 150 events in 16 categories. Of these there were many professional. But it should be noted that in some categories the organizing committee hardly collected at least 3 significant events. And this despite the fact that only in Moscow every day there are at least 1000 performances, shows, concerts, conferences, festivals and corporate events.

And what percentage of them becomes an event, which is pleasant to remember and interesting to tell a friend? I think less than 1%.

And if the show and concerts somehow try to keep the bar, as they live on ticket sales, then corporate events have not changed at all for 20 years. I think you are familiar with the recipe for organizing such an event:

1) At the entrance you are greeted by animators in (underline)

- in swimsuits, kokoshniks, musketeers, pioneer or pirate suits.

2) The name and age of the organizing company is nicely laid out with colored balls over the stage.

3) All those present in the hall watch a corporate film about the company's successes.

4) The presenter gives the floor to the owner of the company (the president, the director, the head of the branch), and then VIPs to the guests for congratulations and heartfelt words. Guests are happy to drink and have a snack.

5) Then perform artists of the original genre, usually unknown to the general public (dancers, singers, magicians, others). Guests continue to enjoy with pleasure.

6) The culmination comes - the performance of the "Star". Minutes for 20 - 40. Guests with pleasure drink and even begin to dance.

7) The star bows off - the disco begins. All those who stayed in the room, drink, as they should and go to White Castle.

The number and quality of artists, videos, balls and pyrotechnics can vary significantly depending on the budget, but in 99 cases out of 100 scenarios are exactly that.

Is money spent effectively on such events? Do they help improve the image of the company in the eyes of visitors and employees? Do they help attract new customers and keep the old ones? And is it possible to calculate the effectiveness of investments in activities? And why spend money on it at all?

In 1932, during the Great Depression in Hollywood, an important event took place - at the same table the leaders of the leading Hollywood film studios met and made the epoch-making decision to introduce a happy end into all films, which made movies the main cure for depression for all Americans, and the film industry Strengthen their positions.

But few people know that at this meeting it was another important decision to make - Hollywood Standart (Hollywood Advertising Standard) was installed, thanks to which Hollywood studios took the dominant position in the world market, spending several times less on advertising their products than studios The rest of the world.

The following items are included in the Hollywood Advertising Standard:

• Creative . Unusual, bright, breaking templates - the most important component of success. On We must work with the best creative cadres.
• Celebrities . In the events, the stars of cinema, television, show business, influential politicians, famous scientists and sportsmen MUST receive.
• Publicity . Each event should be an EVENT and widely covered in the media.
• Finance . We must earn money at our events - sponsors are interested in presenting their goods and services to our public. All our suppliers and partners must provide us with special conditions.
• S ociety . Activities should be conducted in accordance with the expectations of society. Caring for children, a society without drugs, ecology, health, sports is something that is worthy of respect, sells well and works great for the image.

And the studios committed to observe at least 4 points out of 5 in any event.

At the moment, all the activities of the Hollywood film industry are of great interest and are the standard in the whole world. And direct advertising of films often gives a much smaller effect than a huge amount of PR from the premier, hits, interviews with the stars and their photos from the star tracks. And related industries in the United States - where there is a show, stars and business - music, television, sports also work on the Hollywood Standard.

Although, if you think about it, the most popular show in the world is awarding the Prize

"Oscar" - nothing more than a corporate event of people working in the film business.

And how many points of 5 is carried out on your corporate?