Event marketing as an effective advertising for any business

Previously, low-budget audio clips on the radio or mottled ads at stops were the main marketing moves of companies attracting new customers. Now everything has changed - advertising has tremendous opportunities. Almost every month in the advertising market there are new developments of media and content. The manufacturer uses a wide variety of technologies to widely recognize and increase consumer demand for its products.

The market of goods and services is overcrowded, and every day the producers are becoming more. For the attention of every buyer hundreds of companies are struggling, and even thousands. For an effective advertising campaign, you have to apply not only ATL-technologies and BTL-actions.

Event marketing includes presentations, corporate parties, promotions, fairs, charity events, holidays and so on.

BTL technology - direct contact with the consumer. This method allows you to establish a "dialogue" between the company and the potential buyer, push it to make a purchase.

One of the most effective areas of BTL is event marketing, or event-event. These marketing moves promote not only the goods, but also the company itself. Large companies that take care of their image regularly hold such actions.

Event marketing almost always raises sales, and also forms loyalty to the target audience. These events allow the consumer to touch the product, learn more about its production and about the brand. Also at such meetings, the buyer feels care about himself, about his needs, which also becomes a plus for the manufacturer.

Event marketing will always have a social character. These projects can be broadly targeted and have several founders and sponsors, as well as attract a large number of potential customers.

For successful event marketing, you need to clearly select the venue, personnel or facilitator, as well as the target audience. The organizer of the event should be not only a showman, but also a competent marketer and, of course, a creative advertiser.

To event marketing helped to get the expected response of consumers, you need to clearly understand its purpose - increasing loyalty or selling the product. The company should clearly understand what proportion of the budget should be spent for such an event.

As an example, one of the brightest events that was organized by SONY in the far nineties, when their first mobile phone appeared on the shelves. The manufacturing company hired hundreds of actors who were walking around at nightclubs. They got to know different people and flirted with them. During the conversation, the actor had a phone ringing. Of course, this was just that new mobile device. After this action , phone sales have grown several times, the brand has become more recognizable, because everyone talked about strange acquaintances and an amazing "mobile phone."

Marketing activities can have different budgets. However, the most important thing in actions is creativity. The event organizer should think more broadly the standard forms of advertising campaigns.

In history, you can find a huge number of examples of multi-budgetary actions that were disastrous, and as against the high cost, you can put low-budget, but interesting and vivid events, followed by a dynamic increase in customer loyalty.